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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Launching a loyalty program is an important initiative, but just activating one isn’t enough. To make the financial investment and resource allocation involved in such initiatives worthwhile, brands must ensure they are getting the most out...Read More
Hardly a day goes by without seeing an article or research piece that explores the topic of marketing to Millennials. We’ve all heard the story… Millennials act as “tastemakers” for the general population. They ...Read More
What Shoe Carnival marketers wanted was more value in the program. There was more to it than just increasing the number of participants. What the brand wanted was members whose loyalty could become a true business advantage to...Read More
Social media has become a vital component of consumers’ daily communication and engagement activities. The platform has changed the way marketers share information and the ways in which they engage consumers. Yet many...Read More
Integrating Customer Experience and Customer LoyaltyPart One: Building a Customer-Centric OrganizationBusinesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have...Read More
Refer-a-friend programs are a familiar sight in retail. They’re a powerful way to bring in new customers who spend more money and bring in even more new customers like themselves.But not all referral marketing is created equal. The easier a...Read More
As anyone in a long-term relationship can attest, sometimes you have to work hard to keep that special spark burning. Relationships are never static. A personal relationship improves in quality until it begins to decline, at which point one must...Read More
After losing significant market share to its key competitor, in early 2004 Sainsbury’s recruited new Chief Executive Officer Justin King to lead its recovery. Later that year, King launched a revitalization program under the banner &ldquo...Read More
Referral marketing is the next channel for customer acquisition. Whether you are a large enterprise or an innovative new brand, online referrals can help you increase mindshare and drive significant incremental revenue. Yet, your referral program...Read More
What are the challenges that are keeping brand executives up at night? Loyalty360 brings you exclusive insight from CEOs and CMOs at leading brands as they talk about the challenge of keeping up with new technology, navigating the promise and...Read More
March 18,2024
March 11,2024
March 06,2024