Using SMS, Email, & Direct Mail in Your Multichannel Marketing

  • July 20 2023
  • Resource: Research And Reports
  • The Baesman Team

Want to unlock the key to reaching and engaging customers across multiple channels? Ready to supercharge your campaigns with data-driven strategies? In our comprehensive guide you'll learn: How to effectively integrate email, direct mail...Read More

The State of Brand Loyalty in the U.S. in 2023

  • July 20 2023
  • Resource: Research And Reports
  • The Marigold Team

In late 2022, Marigold surveyed 1,561 U.S. consumers to better understand their sentiment to brand loyalty and what they expect from their favorite brands. They told Marigold how their favored brands communicate with them, what differentiates...Read More

2023 Business of Sustainability Index

  • July 19 2023
  • Resource: Research And Reports
  • The PDI Technologies Team

Have you wondered, “Do consumers care about sustainability?”American consumers have spoken. They want to work with sustainable businesses, and they’re willing to pay more for sustainable products and services.How can you leverage...Read More

How to Build Emotional Bonds and Drive Revenue

  • July 07 2023
  • Resource: Research And Reports
  • The Talon.One Team

Loyalty psychology: How to build emotional bonds and drive revenueBuilding emotional loyalty with customers is key to increasing retention and repeat purchases - and consumer psychology provides a solid framework to work with. If done right...Read More

The Business Case for Smarter Incentives

  • June 20 2023
  • Resource: Research And Reports
  • The Brandmovers Team

There has never been a better time to reconsider the role of Business-to-Business (B2B) incentive and loyalty strategies. Faced with supply chain instability, inflation, and a changing work environments, even the most solid retention and growth...Read More

Gamification in Loyalty Programs: Driving Customer Engagement Through Effective Implementation

  • May 22 2023
  • Resource: Research And Reports
  • The Talon.One Team

Gamification is the addition of game-like elements into a customer’s shopping experience. In the customer loyalty space, gamification is a current trend in driving member engagement with loyalty programs. However, while gamification...Read More

Creating Flexible Payment Options: How FIS® Premium Payback Innovates Customer Loyalty

  • May 01 2023
  • Resource: Research And Reports
  • The FIS Global Team

As more brands introduce or enhance their loyalty program offerings, consumer expectations surrounding those offerings continue to increase. Consumers face a “sea of sameness” where many loyalty programs look, feel, and function the...Read More

The Power of Loyalty in a Recession

  • April 12 2023
  • Resource: Research And Reports
  • The Lacek Group Team

Between high inflation and supply chain issues, financial experts believe the U.S. has a 70% chance of facing a recession in 2023. Consumers are already preparing for  large reductions in non-essential spending. With more price and value...Read More

Innovating Payment Solutions: How FIS Uses Premium Payback to Drive Credit Card Loyalty

  • April 11 2023
  • Resource: Research And Reports
  • The FIS Team

Consumers ability to make payments has evolved rapidly in recent years. With an increase in cardless payment security and integration and a seemingly unlimited choice of credit card options, credit card and digital wallet brands need to find...Read More

Creating Value Through Personalizing Promotions at Scale

  • April 06 2023
  • Resource: Research And Reports
  • The Untie Nots Team

From a customer loyalty perspective, personalization is the future of providing meaningful and effective promotions. Even though the technology and actionable data to create personalized promotions has existed since the early 2000s, few brands...Read More

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