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Loyalty360 webinar to focus on strengthening customer relationships through loyalty programs
For loyalty marketers, the most powerful source of competitive advantage lies in the strength of their customer relationships. If a brand believes it has “handled loyalty” just because it has a loyalty program, there might be a problem or two. Most loyalty programs do very little to build deep and lasting relationships. Instead, they promote sporadic “earn-and-burn” activity at a few points along the customer lifecycle.
On Thursday, June 9, 2016, at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Seven Keys to Best-In-Class Loyalty Programs,” which will be presented by Deluxe Rewards.
Deluxe Rewards will partner with Forrester Consulting to discuss the following themes during the webinar:
The current state of loyalty; new consumer-driven definitions
How to create a program that is more than points and discounts
Making loyalty a long-term strategic investment
The role of mobile in reinforcing key customer moments
The featured speakers will be Emily Collins, Senior Analyst, Forrester; and Adam Craig, Director of Product Development, Deluxe Rewards.
“A successful loyalty program today has to go beyond points and discounts,” said Mark Johnson, CEO & CMO of Loyalty360. “This exciting webinar will shed light on how marketers can create stronger customer relationships through their loyalty marketers and truly make loyalty a key competitive differentiator.”
Loyalty marketers looking for an extra edge on their competition are welcome to join Deluxe Rewards and Loyalty360 on June 9, 2016, at 1 p.m. EDT to learn more about strengthening customer relationships through loyalty. For more information, or to register for the webinar, please visit: http://loyalty360.org/webinars/event/seven-keys-to-best-in-class-loyalty-programs
About Deluxe Rewards
At Deluxe Rewards, we strive to be an indispensable partner to the businesses we serve by providing the best loyalty solutions on the market. Unlike other loyalty rewards providers, we believe that loyalty solutions aren’t “one size fits all.” We tailor our rewards programs to meet the unique requirements of your industry and the desires of your customer segments. For more information on our solutions, visit: http://www.deluxerewards.com
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit loyalty360.org.