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CINCINNATI, OH—Engagement & Experience Expo 2016 approaches ever closer, and with it comes insight from bigger and better brands than ever before. With several sessions already announced, Loyalty360 has once again established its place in the market as a high-level, objective clearinghouse committed to providing attendees with informative sessions and unmatched networking opportunities.
In addition to the previously announced expo sessions, Loyalty360 is now prepared to share additional sessions featuring leading brands like U.S. Bank, Meineke, and PeoplesBank.
Behind U.S. Bank’s Ultimate Achievement in Real-Time Redemption and Personalized Customer Experience
Marketers have long strived for the ability to reward customers in real-time, providing them with the recognition they want at any time, during every interaction. This dream, especially in the banking sector, is incredibly difficult to execute such a program, considering the enormous range of POS systems that would need to be implemented. U.S. Bank’s solution to this problem, however, takes these individual merchant POS systems entirely out of the equation to provide a rewards program that never leaves the US Bank network.
The solution, Real-Time Rewards, may very well change the way banks design their loyalty programs, and U.S. Bank’s Senior Vice President of Retail Payment Solutions Bob Daly will explain to those in attendance, how the program makes redemption simpler than ever before, why POS integration may be a thing of the past, and what U.S. Bank is doing to bring personalized rewards into the future.
The Future of Customer Engagement: Zero-User Interface
Completely seamless experience is the ultimate goal for retailers across the globe. Providing this kind of CX, however, is another story entirely; from cross-channel communication to siloed data, brands face a multitude of obstacles on the way to achieving a zero-user interface. As a top retailer of office supplies, Staples is no different in facing these challenges.
Hear Ryan Bartley, Director of Mobile and Applied Innovation for Staples, as he shares how the brand tackled these obstacles to achieve a significantly smoothing experience when purchasing over a variety of channels. Through its partnership with innovation agency T3, customers are now able to order via text, voice, email, mobile app or, in a demonstration of the company’s branding flair, by simply pressing a Staples Easy Button. Innovation can be—and often is—a time of great turbulence within an organization. Through the application of these best practices, however, companies can weather the storm of change and move forward into the future of zero-user interface.
In addition to these sessions, Engagement & Experience Expo is home to the Loyalty360 CX Awards, a recognition of brands that are leading the way in customer experience and customer engagement. Past winners of the Loyalty 360 CX Awards include Overstock.com, Chili’s, Wyndham, and Orbitz. Winners will be named in 7 categories, with attendees choosing among 4 finalists presenting at the show.
“Marketers in the loyalty industry continue to push the envelope of what’s possible when it comes to understanding consumer expectations and responding with innovation and creativity,” said Mark Johnson, CEO & CMO of Loyalty360. “The Loyalty360 CX Awards are our way of recognizing these trail blazers and bringing their unique ideas into the spotlight.”
For more information, or to register for Engagement & Experience Expo 2016, visit http://www.engagementexpo.com/