CINCINNATI, OH--Loyalty360, the Association for Customer Loyalty, is proud to announce the first two sessions coming to Engagement & Experience Expo 2016. The conference, held annually as a chance for brands to share unique insight regarding all things customer experience, will be held at the Marriott City Center in the heart of downtown Denver, Colorado.
 
“We couldn’t be happier with the brands that have agreed to share their insights at the 2016 Engagement & Experience Expo,” said Mark Johnson, CEO of Loyalty360. “Offering attendees the chance to hear from—and network with—the top minds in loyalty has always been a priority for us, and this year is shaping up to be no different.”
 
The first announced sessions are as follows, with many more to come as we approach the first day of the conference on December 5th.
 

Fashionable CX: Hear Rent the Runway’s Secrets to Personalization, Customer Engagement, and Giving Shoppers an Experience That Never Goes Out of Style
 
Marketers agree that personalization is often the key to unlocking the full potential of customer engagement, and if there’s one industry that knows something about individual personality, it’s fashion. Attendees will hear David Page, SVP brand strategy & research at Rent the Runway share insight into how personalized experience is quickly becoming a requirement in every market segment, and how reciprocated loyalty is key in building the customer trust required to obtain the information needed for this personalization.
 
Joining Page will be Ernan Roman, DMA Marketing Hall of Famer and president of ERDM. Roman will share with attendees VoC research demonstrating this need for 1:1 marketing, especially among the crucial Millennial segment.
 
 
Passport to CX: Engaging Customers in Travel & Entertainment
 
When the average consumer hears the words “customer loyalty,” likely among the first industries to come to mind are travel & entertainment. In verticals that demand sophisticated yet agile loyalty initiatives, customer retention is nothing short of essential.
 
Join executives from GameStop, JetBlue, Carson Wagonlit Travel, and Caesar’s Entertainment as they share their thoughts, ideas, and predictions for topics like customer engagement, loyalty channels, new technology, and the raising expectations from customers across the vertical.


These sessions are only the beginning, and more will be announced as the expo approaches.
 
Engagement & Experience Expo 2016 is only months away, be sure to reserve your spot and avoid missing out on our best brand lineup to date. For more information or to register for the expo, visit:
 
http://www.engagementexpo.com/registration

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