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Customer loyalty is a uniquely nebulous topic. Nearly everyone is able to recognize the concept when they see it, yet breaking it down to its defining elements can often prove to be a challenge, even for those within the space. Loyalty360 went straight to the source for more clarity, asking senior-level marketers from brands like Fidelity Investments, the Chicago Bears, Hilton, and Humana what they saw as the defining characteristics of customer loyalty.
The findings of this research will be examined by CEO Mark Johnson in the next installment of Loyalty360’s CMO Challenge Webinar Series on Tuesday, August 29th, simply titled “CMO Challenge Report: The Defining Characteristics Of Contemporary Customer Loyalty”.
The webinar will explore answers from leading brands as they relate to four pillars of contemporary customer loyalty: