Customer loyalty is a uniquely nebulous topic. Nearly everyone is able to recognize the concept when they see it, yet breaking it down to its defining elements can often prove to be a challenge, even for those within the space. Loyalty360 went straight to the source for more clarity, asking senior-level marketers from brands like Fidelity Investments, the Chicago Bears, Hilton, and Humana what they saw as the defining characteristics of customer loyalty.
The findings of this research will be examined by CEO Mark Johnson in the next installment of Loyalty360’s CMO Challenge Webinar Series on Tuesday, August 29th, simply titled “CMO Challenge Report: The Defining Characteristics Of Contemporary Customer Loyalty”.
The webinar will explore answers from leading brands as they relate to four pillars of contemporary customer loyalty:

  • Holistic Engagement
  • Relationship Building
  • Loyalty Reflected
  • Brand Advocacy and Emotional Connection
“Customer loyalty has always been driven by thought leadership, and the CMO Challenge Webinar Series is our way of showcasing what the best in the business have to say about the past, present, and most importantly, future of the industry,” said Mark Johnson, CEO of Loyalty360.
The CMO Challenge Webinar Series received an overwhelmingly positive response to its first installment, which examined the impact of social media on customer engagement, and can be streamed on-demand on the newly renovated Future CMO Challenge webinars will cover topics including data analytics (September 19th) & brand alignment (October 3rd).
For more information, or to register for the August 29th webinar, please visit this link.
About Loyalty360
Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer.

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