Hotel Chain Recognized for Excellence in technology-driven loyalty

CINCINNATI – Some of the most respected brands from around the world submitted their entries for the 2016 Loyalty360 Customer Loyalty Awards, but Hilton rose above all others when it came to leveraging new technologies in its loyalty efforts. As a result, it garnered a Platinum Loyalty360 Award in the Technology & Trends category.
Hilton is taking the mobile experience to another level, turning its Hilton HHonors app into a “remote control” for the member’s entire stay. The app allows guests to book their stay, check in upon arrival, choose a room, and even unlock their room all through a sleek, streamlined interface.
“It was an honor to be recognized by some of the greatest minds in loyalty at the 2016 Loyalty360 Customer Loyalty Awards,” said Dana Shefsky, Director of Digital Product Innovation at Hilton Worldwide. “At Hilton, we put our customers first and think of technology as a vehicle that can drive loyalty by enabling the personalized experiences our guests are looking for. Through tools like Digital Key and digital check-in with room selection, available only to Hilton HHonors members, we’re taking our loyalty program engagement steps deeper and turning our app into the ‘remote control’ to a guest’s travel experience.”
Other finalists in the category included Caesars Entertainment Corporation, the San Francisco 49ers, and Kellogg’s.
“Technology is playing a larger role than ever in the customer loyalty space,” said Mark Johnson, CEO & CMO of Loyalty360. “This Customer Loyalty Award recognizes the ability of Hilton HHonors to unlock the full potential of these advances.”
The 2016 Loyalty Expo was held late last month in beautiful Orlando, Florida, and brought together some of the top minds in the industry for three days of informative sessions, extensive networking opportunities, and one-of-a-kind insight from leaders in customer experience, CRM, VoC, and customer loyalty.
About Hilton HHonors
Hilton HHonors is the award-winning guest-loyalty program for Hilton Worldwide’s 13 distinct hotel brands, spanning more than 4,660 hotels, resorts and timeshare properties across 102 countries and territories. Hilton HHonors members who book directly through preferred Hilton channels have access to instant benefits, including an exclusive member rate that can’t be found anywhere else, free standard Wi-Fi and popular digital tools available exclusively through the industry-leading Hilton HHonors mobile app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. With more than 52 million members, HHonors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, charitable contributions, or unique events through the HHonors auction platform (, such as exclusive artist experiences and hotel concert events with Live Nation® or a race experience with the McLaren-Honda Formula 1 team. HHonors members’ loyalty is also rewarded with more personalized service. There is no cost to join, and travelers may enroll online by visiting or connect with Hilton HHonors at
About Loyalty360
Loyalty360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to, and 640,000 followers collectively on Twitter, LinkedIn, and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.
About Loyalty Expo
Loyalty Expo is an annual, best practice and innovation focused, customer loyalty and reward conference. Presented by Loyalty360 – The Association for Customer Loyalty, Loyalty Expo has earned the reputation of being one of the industry’s premier events where attendees gain an understanding of new research, technologies, and solutions to aid their organizations on the customer loyalty journey.
Press Contact: Steven Taggart
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