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The rise and subsequent fall of mass marketing strategies has been a constant theme over recent years; as the marketing net grows, engagement shrinks, and consumers have grown tired of one-size-fits-all promotions. The phrase “work smarter, not harder” is entirely fitting in the world of digital engagement, and smarter solutions may be here, thanks to a new wave of campaigns informed by artificial intelligence.
On June 2nd, a panel of experts representing some of the companies on the forefront of this marketing evolution will share insights and best practices surrounding the emergence of artificial intelligence in the digital marketing space.
“We see countless examples all around us of how artificial intelligence streamlines our everyday lives,” said Mark Johnson, CEO of Loyalty360. “We look forward to exploring how the technology now has its sights set on marketing, and the challenges that come with it. This panel is sure to be a valuable resource for marketers looking to implement AI into their digital marketing strategy.”
The webinar, “How Can AI Help Marketers Solve Customer Insight Challenges?”, features three unique perspectives on the topic: Brandon Purcell, Senior Analyst at Forrester; Ujwal Dhoot, VP-Marketing at Charming Charlie’s; and Varij Saurabh, Director of Customer Analytics at Manthan. Through these viewpoints, attendees will obtain a complete view of artificial intelligence, and how it’s looking to streamline the entire digital marketing paradigm.
Register for this free webinar, powered by Loyalty360, and grab your spot today!
Loyalty360 is an unbiased, objective, and market-driven association for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. These relationships help us understand the cutting-edge tools, technologies, platforms, and strategic services that are allowing marketers to build authentic customer connections and earn long-term loyalty. From our introductory individual memberships to our top Premium tier, our members are provided with the exposure, certification, and the exclusive content they need to continue their path to true customer centricity.
Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Manthan is one of the most awarded analytics innovators among analysts and customers alike. To see how your business can gain from analytics, visit www.manthan.com