QSR brand recognized for leveraging data to enhance DD Perks personalization

 
CINCINNATI – Numerous brands from around the world submitted entries for this year’s Loyalty360 Customer Loyalty Awards, but only one could be named as a Platinum winner in the Measurement category. Revealed at the 2016 Loyalty Expo, the top prize went to QSR powerhouse Dunkin’ Brands.
 
Dunkin’ Brands has long been respected as a trailblazer in the field of mobile personalization, but this degree of engagement is only possible through top-tier data collection and analysis. By integrating advanced consumer segmentation modeling, the company’s DD Perks app presents guests with a 1:1 experience full of offers and messaging relevant to their specific tastes.
 
Other finalists in the category were Ryder, Kellogg’s, and InterContinental Hotels Group, earning the Gold, Silver, and Bronze Awards, respectively.
 
“The world of customer loyalty is rapidly evolving, and these four finalists are setting a standard from which all other brands can glean best practices,” said Mark Johnson, Founder, CEO, & CMO of Loyalty360. “We look forward to seeing how innovators like Dunkin’ Brands continue to push the envelope in the customer loyalty space.”
 
The 2016 Loyalty Expo was held May 24-26, 2016 in beautiful Orlando, Florida, and brought together some of the top minds in the industry for three days of informative sessions, extensive networking opportunities, and one-of-a-kind insight from leaders in customer experience, CRM, VoC, and customer loyalty.
 
 
About Dunkin' Brands
With more than 19,000 points of distribution in more than 60 countries worldwide, Dunkin' Brands Group, Inc. (Nasdaq: DNKN) is one of the world's leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. At the end of fiscal 2015, Dunkin' Brands' nearly 100 percent franchised business model included more than 11,700 Dunkin' Donuts restaurants and more than 7,600 Baskin-Robbins restaurants. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass.
 
About Loyalty360
Loyalty360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to Loyalty360.org, and 640,000 followers collectively on Twitter, LinkedIn, and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.
 
About Loyalty Expo
Loyalty Expo is an annual, best practice focused customer loyalty conference. Presented by Loyalty360 – The Association for Customer Loyalty, Loyalty Expo has earned the reputation of being one of the industry’s premier events where attendees gain an understanding of new research, technologies, and solutions to aid their organizations on the journey to customer loyalty.
 
Press Contact: Steven Taggart
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