Computing brand takes home the top prize in the Customer Experience & Engagement Category

CINCINNATI – Computer manufacturing company Dell added another award to its already impressive trophy case, earning a Platinum Loyalty360 Customer Loyalty Award in the “Customer Experience & Engagement” category. The prize was awarded through a poll of fellow marketers and was presented at a ceremony during the 2016 Loyalty Expo.
Dell recently revamped its customer experience, making changes to its multichannel engagement efforts in the interest of creating an improved customer experience. The brand’s Dell Advantage Rewards also caters to customers of all kinds, recently expanding to include small business consumers.
Other finalists in the category included BlueCross BlueShield of South Carolina, InterContinental Hotel Group, and the San Francisco 49ers.
“Customer Experience is one of the biggest drivers in building brand advocacy,” said Mark Johnson, CEO & CMO of Loyalty360. “With this award, Dell has once again proven its commitment to customers.”
The 2016 Loyalty Expo was held May 24-26, 2016 in beautiful Orlando, Florida and brought together some of the top minds in the industry for three days of informative sessions, extensive networking opportunities, and one-of-a-kind insight from leaders in customer experience, CRM, VoC, and customer loyalty.
About Dell
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit Dell is a trademark of Dell Inc.
About Loyalty360
Loyalty360 is an unbiased, market-driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to, and 640,000 followers collectively on Twitter, LinkedIn, and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience, and brand/customer engagement strategy.
About Loyalty Expo
Loyalty Expo is an annual, best practice and innovation focused, customer loyalty and reward conference. Presented by Loyalty360 – The Association for Customer Loyalty, Loyalty Expo has earned the reputation of being one of the industry’s premier events where attendees gain an understanding of new research, technologies, and solutions to aid their organizations on the customer loyalty journey.
Press Contact: Steven Taggart
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