[Video] Thought Leadership Series: Robert McClarin, 7-Eleven

  • August 19 2015
  • Resource: Multimedia
  • Loyalty 360

Robert McClarin, Loyalty CRM Marketing Technologist for 7-Eleven, talks about how the iconic brand builds customer loyalty through a mix of great products, unique promotions, and responsive customer engagement. Read More

[Video] Thought Leadership Series: Interview with Tom Barton, Klein Tools

  • August 11 2015
  • Resource: Multimedia
  • Loyalty 360

Tom Barton, Klein Tools Product Marketing Manager, talks about how the brand has managed an extremely loyal group of professional customers for generations, and how it plans to continue engaging customers for generations to come.Read More

[Video] Thought Leadership Series: Interview with Jim Cavale, Iron Tribe Fitness

  • July 29 2015
  • Resource: Multimedia
  • Loyalty 360

Jim Cavale, President of Iron Tribe Fitness, talks about how an immersive culture and exceptional customer experience has helped the brand become one of the fastest growing companies in America. Read More

[Video] Thought Leadership Series: Kristi Gole, Global Hotel Alliance

  • July 22 2015
  • Resource: Multimedia
  • Loyalty 360

In this edition of the Loyalty360 Thought Leadership Series, Kristi Gole, Director of Loyalty Marketing for Global Hotel Alliance, talks about how the brand’s award winning loyalty program DISCOVERY engages over 5 million members across...Read More

[Video] Thought Leadership Series: Interview with Glen MacDonell, Best Western

  • July 13 2015
  • Resource: Multimedia
  • Loyalty 360

In this edition of the Loyalty360 Thought Leadership Series, Glen MacDonell, Managing Director of Marketing Programs for Best Western, talks about how the brand’s proactive and focused approach to customer engagement has built a very...Read More

[Video] Thought Leadership Series: James Brady of General Motors

  • July 06 2015
  • Resource: Multimedia
  • Loyalty 360

In this edition of the Loyalty360 Thought Leadership Series, James Brady, Director of Global Strategy and Development for Customer Experience for General Motors, talks with Loyalty360 about how the innovative automaker connects and engages...Read More

[Video] Thought Leadership Series: Richard Garlick of J.D. Power & Associates

  • July 02 2015
  • Resource: Multimedia
  • Loyalty 360

In this edition of the Loyalty360 Thought Leadership Series, Richard Garlick, Global Travel and Hospitality Practice Lead of J.D. Power & Associates, discusses how the new findings of the 2015 J.D. Power North American Airline...Read More

[Video] Thought Leadership Series: Maria Brous, Publix Super Markets

  • June 30 2015
  • Resource: Multimedia
  • Loyalty 360

Maria Brous, Director of Media & Community Relations at Publix Super Markets, talks to Loyalty360 about how a legacy of customer and employee engagement has kept the brand committed to the customer experience for generations. Read More

"Unknown Unknowns: What Marketers Still Need to Learn About CX": Webinar Preview with Kristi Knight, InMoment

  • June 08 2015
  • Resource: Multimedia
  • Loyalty 360

Loyalty360 sat down with Kristi Knight, CMO, InMoment, who gave a sneak peek into her upcoming webinar to be held June 23rd, 2015 at 1PM ET. During this webinar, Kristi Knight will share insights and explain:Why customer experience is...Read More

"Time to Get Personal": Webinar Preview with Peter Oxley, ResponseTek

  • March 23 2015
  • Resource: Multimedia
  • Loyalty 360

Click to register for this upcoming webinar presented by ResponseTek!Loyalty360 sat down with Peter Oxley, VP of Global Marketing for ResponseTek, who gave a sneak peek into his upcoming webinar to be held April 9th, 2015 at 1PM ET.  For...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?