[Podcast] Loyalty Management Series: Next Generation Loyalty

  • April 11 2016
  • Resource: Multimedia
  • Loyalty 360

In this podcast, we speak to Dino Michetti of Epsilon about how loyalty is no longer just a program, offering rewards and experiences that are fulfilling, and the next generation of loyalty. One example of this in the modern day is the Walgreens...Read More

[Podcast] Loyalty Management Series: Does Your Brand Have a Siri Helping to Drive Customer Service?

  • April 08 2016
  • Resource: Multimedia
  • Loyalty 360

Apple revolutionized service with the introduction of Siri in October 2011 creating a new element of engagement and service with  Apple devices. Siri, a robotized customer service agent, helps consumers with their needs via one press of a...Read More

[Podcast] Loyalty Management Series: Will Marketing Kill CX?

  • April 08 2016
  • Resource: Multimedia
  • Kristi Knight

Somewhere, someone is dreaming about being a marketer who drives millions of people toward their brand. As a chief marketing officer, I’d like to say I was that someone, but I wasn’t. In fact, I took only one marketing class during...Read More

[Podcast] Loyalty Management Series: The Next Generation of Loyalty: Key Technologies and Trends

  • March 31 2016
  • Resource: Multimedia
  • Loyalty 360

Technology is not just changing what is feasible in the context of loyalty program design for brands, it is also driving changes in consumer expectations for such programs (e.g. around personalization and immediacy). More fundamentally, technology...Read More

[Podcast] Loyalty360 Webinar Series: Insider’s Guide to Customer Experience: How to Simplify Customer Experience Complexity

  • March 29 2016
  • Resource: Multimedia

When creating or setting up a CX program, corporate inertia can sometimes seem like an insurmountable hurdle. In a webinar titled, “Insider’s Guide to Customer Experience: How to Simplify Customer Experience Complexity,&rdquo...Read More

[Podcast] Loyalty Management Series: Tapping into Customer Emotion

  • March 01 2016
  • Resource: Multimedia
  • Loyalty 360

Today, companies increasingly appreciate the role that emotion plays in determining whether customers choose to do business with us, continue to do business with us, and refer others to us. Is your business one that is ready for this paradigm...Read More

[Podcast] Loyalty360 Webinar Series: Transitioning Your Business Toward Ideal CX

  • February 29 2016
  • Resource: Multimedia
  • Loyalty 360

During the SAP webinar on 2/18, titled “Transitioning Your Business Toward an Ideal Customer Experience: A Practical Plan,” the technology company provided attendees with valuable tips related to building the infrastructure necessary...Read More

[Podcast] Loyalty360 Thought Leadership Series: Alex Tavera | AIMIA

  • February 28 2016
  • Resource: Multimedia
  • Loyalty360

In this Podcast, we speak with Alex Tavera, Senior Manager of Loyalty Consulting at Aimia. Tavera talks about the new TRIPPS Segmentation Software, a powerful and easy to use tool to drive consumer insights based behavioral transaction data. ...Read More

[Podcast] Loyalty360 Webinar Series: Breathe New Life into the Top 3 Most Neglected Marketing Activities in B2B

  • February 27 2016
  • Resource: Multimedia
  • Loyalty 360

Marketers are constantly searching for an edge on the competition. New trends seem to come and go daily, and businesses often get caught up in finding the next big opportunity for market disruption. In this quest for innovation, some tried and...Read More

[Podcast] Loyalty Management Series: Getting to Know Your Executive Stakeholders

  • January 11 2016
  • Resource: Multimedia
  • Loyalty 360

What is a stakeholder? In the customer experience discipline, stakeholders are individuals impacted by the actions taken in managing and improving the customer experience while providing necessary support for customer experience success.Who are...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?