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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In this podcast, we speak to Dino Michetti of Epsilon about how loyalty is no longer just a program, offering rewards and experiences that are fulfilling, and the next generation of loyalty. One example of this in the modern day is the Walgreens...Read More
Apple revolutionized service with the introduction of Siri in October 2011 creating a new element of engagement and service with Apple devices. Siri, a robotized customer service agent, helps consumers with their needs via one press of a...Read More
Somewhere, someone is dreaming about being a marketer who drives millions of people toward their brand. As a chief marketing officer, I’d like to say I was that someone, but I wasn’t. In fact, I took only one marketing class during...Read More
Technology is not just changing what is feasible in the context of loyalty program design for brands, it is also driving changes in consumer expectations for such programs (e.g. around personalization and immediacy). More fundamentally, technology...Read More
When creating or setting up a CX program, corporate inertia can sometimes seem like an insurmountable hurdle. In a webinar titled, “Insider’s Guide to Customer Experience: How to Simplify Customer Experience Complexity,&rdquo...Read More
Today, companies increasingly appreciate the role that emotion plays in determining whether customers choose to do business with us, continue to do business with us, and refer others to us. Is your business one that is ready for this paradigm...Read More
During the SAP webinar on 2/18, titled “Transitioning Your Business Toward an Ideal Customer Experience: A Practical Plan,” the technology company provided attendees with valuable tips related to building the infrastructure necessary...Read More
In this Podcast, we speak with Alex Tavera, Senior Manager of Loyalty Consulting at Aimia. Tavera talks about the new TRIPPS Segmentation Software, a powerful and easy to use tool to drive consumer insights based behavioral transaction data.
Marketers are constantly searching for an edge on the competition. New trends seem to come and go daily, and businesses often get caught up in finding the next big opportunity for market disruption. In this quest for innovation, some tried and...Read More
What is a stakeholder? In the customer experience discipline, stakeholders are individuals impacted by the actions taken in managing and improving the customer experience while providing necessary support for customer experience success.Who are...Read More