[Podcast] Loyalty Management Series: The Next Generation of Loyalty: Key Technologies and Trends

  • March 31 2016
  • Resource: Multimedia
  • Loyalty 360

Technology is not just changing what is feasible in the context of loyalty program design for brands, it is also driving changes in consumer expectations for such programs (e.g. around personalization and immediacy). More fundamentally, technology...Read More

[Podcast] Loyalty360 Webinar Series: Insider’s Guide to Customer Experience: How to Simplify Customer Experience Complexity

  • March 29 2016
  • Resource: Multimedia

When creating or setting up a CX program, corporate inertia can sometimes seem like an insurmountable hurdle. In a webinar titled, “Insider’s Guide to Customer Experience: How to Simplify Customer Experience Complexity,&rdquo...Read More

[Podcast] Loyalty Management Series: Tapping into Customer Emotion

  • March 01 2016
  • Resource: Multimedia
  • Loyalty 360

Today, companies increasingly appreciate the role that emotion plays in determining whether customers choose to do business with us, continue to do business with us, and refer others to us. Is your business one that is ready for this paradigm...Read More

[Podcast] Loyalty360 Webinar Series: Transitioning Your Business Toward Ideal CX

  • February 29 2016
  • Resource: Multimedia
  • Loyalty 360

During the SAP webinar on 2/18, titled “Transitioning Your Business Toward an Ideal Customer Experience: A Practical Plan,” the technology company provided attendees with valuable tips related to building the infrastructure necessary...Read More

[Podcast] Loyalty360 Thought Leadership Series: Alex Tavera | AIMIA

  • February 28 2016
  • Resource: Multimedia
  • Loyalty360

In this Podcast, we speak with Alex Tavera, Senior Manager of Loyalty Consulting at Aimia. Tavera talks about the new TRIPPS Segmentation Software, a powerful and easy to use tool to drive consumer insights based behavioral transaction data. ...Read More

[Podcast] Loyalty360 Webinar Series: Breathe New Life into the Top 3 Most Neglected Marketing Activities in B2B

  • February 27 2016
  • Resource: Multimedia
  • Loyalty 360

Marketers are constantly searching for an edge on the competition. New trends seem to come and go daily, and businesses often get caught up in finding the next big opportunity for market disruption. In this quest for innovation, some tried and...Read More

[Podcast] Loyalty Management Series: Getting to Know Your Executive Stakeholders

  • January 11 2016
  • Resource: Multimedia
  • Loyalty 360

What is a stakeholder? In the customer experience discipline, stakeholders are individuals impacted by the actions taken in managing and improving the customer experience while providing necessary support for customer experience success.Who are...Read More

[Podcast] Loyalty360 Webinar Series: Mobile Wallets: The Next Big Mobile Channel

  • December 21 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond storing credit card information.  We are now able to store, save, share coupons, boarding...Read More

[Podcast] Loyalty Management Series: Bridging the Gap Between B2B and B2C

  • December 16 2015
  • Resource: Multimedia
  • Nancy Porte

With the holiday spirit upon us, there is more emphasis on consumer behaviors and drivers. However, as we look towards 2016, I find myself thinking about the fact that at the end of each day, aren’t we are all just human?  By this, I...Read More

[Podcast] Loyalty Management Series: Loyalty Equals Customer Experience

  • December 09 2015
  • Resource: Multimedia
  • Dino Michetti, Epsilon

If you’re still thinking about loyalty as a program, you are missing real opportunities with your customers and prospective customers. Loyalty no longer sits as a silo program within your marketing strategy. It’s an all-encompassing...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?