[Podcast] What We're Seeing and Hearing: Episode 4

  • January 17 2017
  • Resource: Multimedia
  • Loyalty360

Loyalty360 CEO/CMO Mark Johnson gives his insight on some of the hot trends and topics in loyalty management today in Episode 4 of What We’re Seeing & Hearing. In today’s installment, Mark addresses the concepts of understanding...Read More

[Podcast] How Loyalty Programs Influence The Customer Journey

  • December 19 2016
  • Resource: Multimedia
  • Loyalty360

We all know how impactful a loyalty program can be to creating engaged and loyal account holders, but most people don’t realize how it can impact the rest of the customer journey.  Surprisingly, research and our own customers&rsquo...Read More

[Podcast] Using Mobile Wallet to Drive Loyalty and Action: Today’s Opportunity for Brands

  • December 16 2016
  • Resource: Multimedia
  • Loyalty360

Loyalty cards are the number one most requested application of mobile wallet passes, according to a 2016 study done of 2,000 consumers in the US and UK. 67% of consumers want to use mobile wallet to keep track of loyalty benefits, ridding...Read More

[Podcast] The Amnesiac Customer and the Importance of Emotions

  • December 16 2016
  • Resource: Multimedia
  • Loyalty360

What makes an experience memorable? The truth is that people can’t recall much more than they remember. The overwhelming majority of experiences we have are fleeting and don’t endure much beyond the moment in which they occur. Join us...Read More

[Podcast] Loyalty Management Series: Maximize the Potential of Your Loyalty Members

  • December 12 2016
  • Resource: Multimedia
  • Loyalty360

As the renowned management consultant Peter Drucker once said, “The purpose of a business is to create and keep a customer.” To that end, as marketers we often ask ourselves: every customer has potential, right? Wrong. Unfortunately...Read More

[Podcast] Loyalty Management Series: Gamification and How It Can Make Loyalty Fun (Or Not)

  • November 07 2016
  • Resource: Multimedia
  • Loyalty360

Game developers have been using data-driven motivational techniques to design highly addictive gaming experiences for years. Gamification applies the same principles that inspire people to play games – things like achievements, status and...Read More

[Podcast] Retention Is The Key To True Customer Centricity

  • October 17 2016
  • Resource: Multimedia
  • Loyalty360

Are you doing all you can to retain your customers? Does each and every interaction between your customers strive for the ultimate customer-centric experience? Join Loyalty360 and Pointillist for a 60-minute webinar, during which you’ll see...Read More

[Podcast] How Effectively Are You Delivering Value To Your Customers?

  • October 10 2016
  • Resource: Multimedia
  • Loyalty360

A key indicator of customer loyalty is the effectiveness of your ability to deliver value to customers. Too often organizations get distracted by measuring against internal metrics, such as customer satisfaction, which is not an accurate predictor...Read More

[Podcast] Loyalty Management Series: Why A New Organization For Customer Loyalty Is Required

  • October 04 2016
  • Resource: Multimedia
  • Loyalty360

In this podcast, we are joined by John Bartold of Epsilon as he discusses the journey towards customer-centricity. But the truth is there is no silver bullet to solving customer’s loyalty requirements in today’s always-on, digital...Read More

[Podcast] Loyalty Management Series: Customer Analysis - Rewards, Not Rewards And National Footprint

  • October 04 2016
  • Resource: Multimedia
  • Loyalty360

In this podcast, we are joined by Tom Salutz of DataCo to discuss how the marketing department of a national specialty retailer was enlisted to find ways to increase the penetration of their new rewards program.The retailer, with both brick &...Read More

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