[Podcast] May Loyalty Management Featured Columnist: Loyalty in The Middle

  • May 17 2017
  • Resource: Multimedia
  • Loyalty360

As a vendor, you understand the importance of recognizing your top channel sales performers, but to say this is the only solution to generating results leaves 75 percent of your partner’s sales organization disengaged. Driving overall...Read More

[Podcast] Mine Your Data Before You Change Your Loyalty Program

  • March 27 2017
  • Resource: Multimedia
  • Loyalty360

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program...Read More

[Podcast] Are We Limiting Loyalty?

  • February 07 2017
  • Resource: Multimedia
  • Loyalty360

Marketers are always looking for the next breakthrough to cut through the media clutter and capture the attention of the consumer.  Agencies, software providers and consultancies are more than happy to provide a continuous flow of shiny...Read More

[Podcast] What We're Seeing & Hearing - Episode 5

  • January 31 2017
  • Resource: Multimedia
  • Loyalty360

In Episode 5 of the What We’re Seeing & Hearing podcast, a brand turns the tables on Mark Johnson and asks the Loyalty360 CEO/CMO about loyalty marketing and some of the challenges therein. Mark covers several...Read More

[Podcast] What We're Seeing and Hearing: Episode 4

  • January 17 2017
  • Resource: Multimedia
  • Loyalty360

Loyalty360 CEO/CMO Mark Johnson gives his insight on some of the hot trends and topics in loyalty management today in Episode 4 of What We’re Seeing & Hearing. In today’s installment, Mark addresses the concepts of understanding...Read More

[Podcast] How Loyalty Programs Influence The Customer Journey

  • December 19 2016
  • Resource: Multimedia
  • Loyalty360

We all know how impactful a loyalty program can be to creating engaged and loyal account holders, but most people don’t realize how it can impact the rest of the customer journey.  Surprisingly, research and our own customers&rsquo...Read More

[Podcast] Using Mobile Wallet to Drive Loyalty and Action: Today’s Opportunity for Brands

  • December 16 2016
  • Resource: Multimedia
  • Loyalty360

Loyalty cards are the number one most requested application of mobile wallet passes, according to a 2016 study done of 2,000 consumers in the US and UK. 67% of consumers want to use mobile wallet to keep track of loyalty benefits, ridding...Read More

[Podcast] The Amnesiac Customer and the Importance of Emotions

  • December 16 2016
  • Resource: Multimedia
  • Loyalty360

What makes an experience memorable? The truth is that people can’t recall much more than they remember. The overwhelming majority of experiences we have are fleeting and don’t endure much beyond the moment in which they occur. Join us...Read More

[Podcast] Loyalty Management Series: Maximize the Potential of Your Loyalty Members

  • December 12 2016
  • Resource: Multimedia
  • Loyalty360

As the renowned management consultant Peter Drucker once said, “The purpose of a business is to create and keep a customer.” To that end, as marketers we often ask ourselves: every customer has potential, right? Wrong. Unfortunately...Read More

[Podcast] Loyalty Management Series: Gamification and How It Can Make Loyalty Fun (Or Not)

  • November 07 2016
  • Resource: Multimedia
  • Loyalty360

Game developers have been using data-driven motivational techniques to design highly addictive gaming experiences for years. Gamification applies the same principles that inspire people to play games – things like achievements, status and...Read More

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