[Podcast] The State of Mobile Loyalty

  • July 10 2017
  • Resource: Multimedia
  • Margie Kupfer

In a retail environment, mobile is no longer thought of for just browsing and shopping. Mobile is now a must have, key component to any omni channel strategy. Mobile is also increasingly playing a larger role for loyalty programs. This approach...Read More

[Podcast] How Big Data and Omnichannel Engagement Activates Samsung Customer Loyalty

  • May 31 2017
  • Resource: Multimedia

In the latest Loyalty360 case study podcast, Samsung harnesses the power of Big Data to engage customers across multiple channels, allowing them to interact with the brand however--and whenever--is most convenient for them.  Read More

[Podcast] How Gold's Gym Intensified Employee Engagement and Strengthened CX

  • May 17 2017
  • Resource: Multimedia

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

[Podcast] May Loyalty Management Featured Columnist: Loyalty in The Middle

  • May 17 2017
  • Resource: Multimedia
  • Loyalty360

As a vendor, you understand the importance of recognizing your top channel sales performers, but to say this is the only solution to generating results leaves 75 percent of your partner’s sales organization disengaged. Driving overall...Read More

[Podcast] Mine Your Data Before You Change Your Loyalty Program

  • March 27 2017
  • Resource: Multimedia
  • Loyalty360

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program...Read More

[Podcast] Are We Limiting Loyalty?

  • February 07 2017
  • Resource: Multimedia
  • Loyalty360

Marketers are always looking for the next breakthrough to cut through the media clutter and capture the attention of the consumer.  Agencies, software providers and consultancies are more than happy to provide a continuous flow of shiny...Read More

[Podcast] What We're Seeing & Hearing - Episode 5

  • January 31 2017
  • Resource: Multimedia
  • Loyalty360

In Episode 5 of the What We’re Seeing & Hearing podcast, a brand turns the tables on Mark Johnson and asks the Loyalty360 CEO/CMO about loyalty marketing and some of the challenges therein. Mark covers several...Read More

[Podcast] What We're Seeing and Hearing: Episode 4

  • January 17 2017
  • Resource: Multimedia
  • Loyalty360

Loyalty360 CEO/CMO Mark Johnson gives his insight on some of the hot trends and topics in loyalty management today in Episode 4 of What We’re Seeing & Hearing. In today’s installment, Mark addresses the concepts of understanding...Read More

[Podcast] How Loyalty Programs Influence The Customer Journey

  • December 19 2016
  • Resource: Multimedia
  • Loyalty360

We all know how impactful a loyalty program can be to creating engaged and loyal account holders, but most people don’t realize how it can impact the rest of the customer journey.  Surprisingly, research and our own customers&rsquo...Read More

[Podcast] Using Mobile Wallet to Drive Loyalty and Action: Today’s Opportunity for Brands

  • December 16 2016
  • Resource: Multimedia
  • Loyalty360

Loyalty cards are the number one most requested application of mobile wallet passes, according to a 2016 study done of 2,000 consumers in the US and UK. 67% of consumers want to use mobile wallet to keep track of loyalty benefits, ridding...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?