Loyalty360 Thought Leadership Series: Strativity Group

  • September 08 2017
  • Resource: Multimedia
  • Loyalty360

Lior Arussy, President and CEO of the Strativity Group, a customer experience and culture design transformation firm working with brands and companies around the world, talks about new media, innovative social media strategies, and more.   ...Read More

[Podcast] The Promise of Content-Driven Marketing: How the Dallas Cowboys Win Fan Engagement

  • September 05 2017
  • Resource: Multimedia

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More

[Podcast] How to Begin: SunGard’s Path from Infancy to Customer Experience Maturity

  • August 29 2017
  • Resource: Multimedia

New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is because many traditional tactics are no longer relevant. Since advanced digital and social...Read More

[Podcast] The Art Of The Possible: How AT&T Aligns Internal And External Customer Experience Alignment

  • August 21 2017
  • Resource: Multimedia

It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More

[Podcast] Winning Year-Round Fan Loyalty On and Off the Field

  • August 17 2017
  • Resource: Multimedia

Today, the American fan has many sports from which to choose and often multiple teams in that sport nearby, sometimes in the same city. Hundreds of professional and college teams in a dozen sports in North America vie for fan loyalties in every...Read More

[Podcast] Omnichannel Loyalty: Connect the Dots for a Better Customer Experience

  • August 16 2017
  • Resource: Multimedia
  • Emily Rudin

According to recent research, companies are already competing solely on customer experience.  Consumer expectations set the bar for customer experiences which directly impact brand loyalty. Therefore, understanding what your customers...Read More

[Podcast] What's Trending in Loyalty

  • August 16 2017
  • Resource: Multimedia
  • Tad Fordyce

The most intimate form of marketing is loyalty marketing. Why? Because it’s all about engaging with your best customers, who’ve given you their personal information with the expectation that you’re going to recognize them for...Read More

[Podcast] The State of Mobile Loyalty

  • July 10 2017
  • Resource: Multimedia
  • Margie Kupfer

In a retail environment, mobile is no longer thought of for just browsing and shopping. Mobile is now a must have, key component to any omni channel strategy. Mobile is also increasingly playing a larger role for loyalty programs. This approach...Read More

[Podcast] How Big Data and Omnichannel Engagement Activates Samsung Customer Loyalty

  • May 31 2017
  • Resource: Multimedia

In the latest Loyalty360 case study podcast, Samsung harnesses the power of Big Data to engage customers across multiple channels, allowing them to interact with the brand however--and whenever--is most convenient for them.  Read More

[Podcast] How Gold's Gym Intensified Employee Engagement and Strengthened CX

  • May 17 2017
  • Resource: Multimedia

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

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