[Podcast] Omnichannel Loyalty: Connect the Dots for a Better Customer Experience

  • August 16 2017
  • Resource: Multimedia
  • Emily Rudin

According to recent research, companies are already competing solely on customer experience.  Consumer expectations set the bar for customer experiences which directly impact brand loyalty. Therefore, understanding what your customers...Read More

[Podcast] What's Trending in Loyalty

  • August 16 2017
  • Resource: Multimedia
  • Tad Fordyce

The most intimate form of marketing is loyalty marketing. Why? Because it’s all about engaging with your best customers, who’ve given you their personal information with the expectation that you’re going to recognize them for...Read More

[Podcast] The State of Mobile Loyalty

  • July 10 2017
  • Resource: Multimedia
  • Margie Kupfer

In a retail environment, mobile is no longer thought of for just browsing and shopping. Mobile is now a must have, key component to any omni channel strategy. Mobile is also increasingly playing a larger role for loyalty programs. This approach...Read More

[Podcast] How Big Data and Omnichannel Engagement Activates Samsung Customer Loyalty

  • May 31 2017
  • Resource: Multimedia

In the latest Loyalty360 case study podcast, Samsung harnesses the power of Big Data to engage customers across multiple channels, allowing them to interact with the brand however--and whenever--is most convenient for them.  Read More

[Podcast] How Gold's Gym Intensified Employee Engagement and Strengthened CX

  • May 17 2017
  • Resource: Multimedia

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

[Podcast] May Loyalty Management Featured Columnist: Loyalty in The Middle

  • May 17 2017
  • Resource: Multimedia
  • Loyalty360

As a vendor, you understand the importance of recognizing your top channel sales performers, but to say this is the only solution to generating results leaves 75 percent of your partner’s sales organization disengaged. Driving overall...Read More

[Podcast] Mine Your Data Before You Change Your Loyalty Program

  • March 27 2017
  • Resource: Multimedia
  • Loyalty360

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program...Read More

[Podcast] Are We Limiting Loyalty?

  • February 07 2017
  • Resource: Multimedia
  • Loyalty360

Marketers are always looking for the next breakthrough to cut through the media clutter and capture the attention of the consumer.  Agencies, software providers and consultancies are more than happy to provide a continuous flow of shiny...Read More

[Podcast] What We're Seeing & Hearing - Episode 5

  • January 31 2017
  • Resource: Multimedia
  • Loyalty360

In Episode 5 of the What We’re Seeing & Hearing podcast, a brand turns the tables on Mark Johnson and asks the Loyalty360 CEO/CMO about loyalty marketing and some of the challenges therein. Mark covers several...Read More

[Podcast] What We're Seeing and Hearing: Episode 4

  • January 17 2017
  • Resource: Multimedia
  • Loyalty360

Loyalty360 CEO/CMO Mark Johnson gives his insight on some of the hot trends and topics in loyalty management today in Episode 4 of What We’re Seeing & Hearing. In today’s installment, Mark addresses the concepts of understanding...Read More

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