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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
(The following story is true. The names have been changed to protect the innocent ... and prevent the guilty from suing.)Meet Mark, the friendly customer service representative at a car dealership that shall remain nameless. Needless to say, it...Read More
Scott Ankers, Director of Strategy and Customer Lifecycle Marketing at CrowdTwist, discusses the biggest challenges when trying to drive memorable experiences to create customer loyalty, the customer experience sophistication level of most brands...Read More
Everyone from the United Nations to Twitter uses it to get their ideas across, so you know it has to be good. The term Whiteboard Video describes the recording of any creative story being drawn on a whiteboard. This unique medium has been...Read More
Rukstales, President and CEO of Cogensia, talks about how companies should think about customer loyalty today, how technology such as AI and machine learning will impact marketers’ ability to grow customer loyalty, and more.Cogensia is the...Read More
“The customer is always right” may have been superseded as a mantra for many companies, but virtually every business has a 21st century equivalent in its mission statement somewhere. “We put the customer at the heart of our...Read More
As competition for customer share of wallet continues to increase, having an accurate and complete view of customer information is critical to effective implementation of customer loyalty programs. Retailers with multiple channels are often...Read More
Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that...Read More
Technology is transforming nearly every industry to varying degrees, but the entertainment space has undoubtedly shifted in very dramatic ways. As the digital innovation trail blazes its way across the Internet and into consumers’ homes via...Read More
Can thoughtfulness drive customer loyalty and be a competitive advantage? A fast-growing number of Fortune 1000 companies who partner with a company called Bond seem to think so.
Bond combines tradition with technology, making it easy for...Read More
Kyle Morton, Chief Product Officer and Founder of HapYak interactive video, discusses how to drive measurable customer experiences, the biggest opportunities and challenges for brands and marketers today, and more.
HapYak Interactive Video helps...Read More