[Podcast] How Regal Cinemas Achieved Competitive Differentiation in a Highly Disrupted Industry

  • September 19 2017
  • Resource: Multimedia
  • Loyalty360

Technology is transforming nearly every industry to varying degrees, but the entertainment space has undoubtedly shifted in very dramatic ways. As the digital innovation trail blazes its way across the Internet and into consumers’ homes via...Read More

[Podcast] Bond - Delivered: How Bond's Handwritten Notes Drive Customer Loyalty

  • September 15 2017
  • Resource: Multimedia
  • Loyalty360

Can thoughtfulness drive customer loyalty and be a competitive advantage? A fast-growing number of Fortune 1000 companies who partner with a company called Bond seem to think so.  Bond combines tradition with technology, making it easy for...Read More

Loyalty360 Thought Leadership Series: HapYak Interactive Video

  • September 15 2017
  • Resource: Multimedia
  • Loyalty360

Kyle Morton, Chief Product Officer and Founder of HapYak interactive video, discusses how to drive measurable customer experiences, the biggest opportunities and challenges for brands and marketers today, and more. HapYak Interactive Video helps...Read More

Loyalty360 Thought Leadership Series: Strativity Group

  • September 08 2017
  • Resource: Multimedia
  • Loyalty360

Lior Arussy, President and CEO of the Strativity Group, a customer experience and culture design transformation firm working with brands and companies around the world, talks about new media, innovative social media strategies, and more.   ...Read More

[Podcast] The Promise of Content-Driven Marketing: How the Dallas Cowboys Win Fan Engagement

  • September 05 2017
  • Resource: Multimedia

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More

[Podcast] How to Begin: SunGard’s Path from Infancy to Customer Experience Maturity

  • August 29 2017
  • Resource: Multimedia

New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is because many traditional tactics are no longer relevant. Since advanced digital and social...Read More

[Podcast] The Art Of The Possible: How AT&T Aligns Internal And External Customer Experience Alignment

  • August 21 2017
  • Resource: Multimedia

It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More

[Podcast] Winning Year-Round Fan Loyalty On and Off the Field

  • August 17 2017
  • Resource: Multimedia

Today, the American fan has many sports from which to choose and often multiple teams in that sport nearby, sometimes in the same city. Hundreds of professional and college teams in a dozen sports in North America vie for fan loyalties in every...Read More

[Podcast] Omnichannel Loyalty: Connect the Dots for a Better Customer Experience

  • August 16 2017
  • Resource: Multimedia
  • Emily Rudin

According to recent research, companies are already competing solely on customer experience.  Consumer expectations set the bar for customer experiences which directly impact brand loyalty. Therefore, understanding what your customers...Read More

[Podcast] What's Trending in Loyalty

  • August 16 2017
  • Resource: Multimedia
  • Tad Fordyce

The most intimate form of marketing is loyalty marketing. Why? Because it’s all about engaging with your best customers, who’ve given you their personal information with the expectation that you’re going to recognize them for...Read More

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