The Ins and Outs of Tablet Marketing

  • June 20 2012
  • Resource: Multimedia
  • Robert Carroll, CMO, SDL Web Content Management Division

With great challenges come great opportunities. This is why it has never been more exciting—or more daunting—to be a marketing professional. Let’s start at the top: old models simply don’t work in today’s fast-paced...Read More

The Loyalty Marketing Revolution: What’s Next?

  • June 14 2012
  • Resource: Multimedia
  • TIBCO Loyalty Lab

  Today’s shoppers are being presented with a dazzling array of loyal programs that reward everything from making purchases, to merely walking into a store, to “liking” a Facebook page online. And while consumers can...Read More

Leveraging the Power of Promotion to Build Loyalty

  • June 06 2012
  • Resource: Multimedia
  • Anthony Aguiar, Loyalty Strategist, IC Group

These days, more and more brands are focusing their attention and budgets on loyalty to better connect with consumers to drive sales and advocacy. In today’s world, where social media is cutting more into consumer perception, a loyalty...Read More

Three steps to take control of social reviews and responses

  • May 30 2012
  • Resource: Multimedia
  • Scott Buchanan, Director of Marketing, Medallia, Inc.

With the growth of social media channels, consumers’ ability to broadcast their experiences with products and services can affect perceptions of even the world’s largest brands. As the volume of social reviews increases, so does the...Read More

Evolution of the Web: Social Media and Your Brand

  • May 23 2012
  • Resource: Multimedia
  • Ian Truscott, VP Products North America, SDL Tridion

According to a recent Nielsen report, Americans now spend more time on Facebook than on any other website. An average American spends 23 percent of their online time on a social networking site – twice the amount of time spent on the...Read More

Three Modes of User Communication

  • May 16 2012
  • Resource: Multimedia
  • Juan Fernando Santos, Chief Experience Officer, Studiocom

Mode 1: Brand to Consumer - This involves a one-way, brand-centric message, where brands “push context” to consumers. For example, a television commercial takes consumers away from the program they are watching and makes them...Read More

Customer Loyalty is like…..bank accounts

  • May 09 2012
  • Resource: Multimedia
  • Bernard Chung

Customer loyalty: It’s the Holy Grail of most businesses today. And yet study after study shows that loyalty is on the decline, especially as consumers grow ever more empowered, thanks to the surfeit of information, advice and opinions on...Read More

Cluster Marketing: The key to maximizing loyalty program value

  • May 02 2012
  • Resource: Multimedia
  • Nancy Gordon, Chief Operating Officer, Swift Exchange

The good news about the current state of the loyalty industry is that in some ways it is more vital than ever, with new industry participants appearing continuously. The not-so-good news is that despite new entrants, the complexity of managing...Read More

Harnessing the Power of the Data Explosion

  • April 24 2012
  • Resource: Multimedia
  • Catrina Logan Boisson

The world is being transformed by data.  New communications tools and technologies are opening the door to greater personalization and customization, and the explosion of social media has created numerous opportunities to capture and use...Read More

The Rise of Earned Media from Search and Social

  • April 18 2012
  • Resource: Multimedia
  • Jeff MacGurn

For so long all forms of online marketing have existed inside of a vacuum where nary the many variations would meet.  Whether it was out of convenience or a genuine belief that the different approaches to online marketing had no impact with...Read More

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