[Podcast] 5 Key Building Blocks to Grow Customer Loyalty in Retail

  • February 09 2018
  • Resource: Multimedia
  • Ron Orgiefsky

Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More

[Podcast] Authors & Academia - Jonah Berger

  • February 05 2018
  • Resource: Multimedia
  • Mark Johnson

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of New York Times bestsellers Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape...Read More

[Podcast] How the Art of Storytelling Shapes Digital Customer Engagement

  • January 31 2018
  • Resource: Multimedia
  • Loyalty360

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

[Podcast] Interview with Loyalty Expo Keynote Mitch Prinstein

  • January 25 2018
  • Resource: Multimedia
  • Mark Johnson, Loyalty360

Newly announced as keynote speaker of Loyalty Expo 2018, Mitch Prinstein is the author of Popular: The Power of Likebility in a Status-Obsessed World, and serves as the John Van Seters Distinguished Professor of Psychology and...Read More

[Podcast] Shifting Gender Roles in the CPG Customer Experience

  • January 25 2018
  • Resource: Multimedia
  • Loyalty360

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

[Podcast] Executive Perspectives - Finding the Right Level of Sophistication

  • January 24 2018
  • Resource: Multimedia

We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More

[Podcast] Customer Data and Engagement Trends 2018

  • January 22 2018
  • Resource: Multimedia
  • Lindsay Bloom

Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018. According to Martech Advisor, the customer data platform industry is expected to grow at least 50% per year in...Read More

[Podcast] How Wizard World Achieved Superhuman Heights of Customer Engagement

  • January 16 2018
  • Resource: Multimedia
  • Loyalty360

In most cases, the media and marketing landscape is incredibly fragmented, which makes effective customer engagement incredibly difficult. No longer can a single message, or even a single campaign, leverage a single medium to find its way directly...Read More

Loyalty360 Thought Leadership Series: Virtual Incentives

  • January 04 2018
  • Resource: Multimedia
  • Loyalty360

In this episode of Loyalty360’s Thought Leadership series, Loyalty360 speaks with Virtual Incentives. The company provides incentive solutions proven to increase engagement, strengthen brand awareness and maintain customer loyalty. ...Read More

Loyalty360 Thought Leadership Series: Lenati

  • December 18 2017
  • Resource: Multimedia
  • Loyalty360

In this episode of Loyalty360’s Thought Leadership series, Lenati, which develops innovative and disruptive customer experiences for some of the most recognized companies in the world, discusses the marketing challenges facing brands today...Read More

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