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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
With the holiday spirit upon us, there is more emphasis on consumer behaviors and drivers. However, as we look towards 2016, I find myself thinking about the fact that at the end of each day, aren’t we are all just human? By this, I...Read More
If you’re still thinking about loyalty as a program, you are missing real opportunities with your customers and prospective customers. Loyalty no longer sits as a silo program within your marketing strategy. It’s an all-encompassing...Read More
I can’t think of a single time in my career when an executive has thought it a great idea to do something twice just for the fun of it. Investing twice, building twice, recruiting twice are not ideas that typically result in career glory...Read More
Loyalty marketers have spent decades testing and refining best practices for effective program financials models, earn-and-burn structures and the management of cost per point.
Rewards mix strategies have received far less attention....Read More
Presented on December 3rd at 1 P.M. ET Often when we think about Voice of the Customer programs we first think about customer feedback and customer experience in a care or support organization. At Intuit Small Business marketing we...Read More
Presented on November 19th at 1 P.M. ET Building loyalty has always been one of the most inherent objectives for brands, but challenges for effectively tracking purchases can hold back manufacturers from implementing loyalty programs. This is...Read More
Presented on November 17th at 1 P.M. ET Good relationships usually start off like the lyrics of a Taylor Swift song, “We were both young when I first saw you …” After 15 years the relationship evolves and while it might not...Read More
Banks and credit unions should change their thinking about loyalty and retention. Instead of sticking to the stale product-centric, transaction-focused approach of the past, they need a holistic approach that fosters continuous engagement and...Read More
How can you realize executional excellence in order to ensure loyalty program success?
You’re excited about designing or redesigning a financially viable and brand-aligned loyalty program that will help you...Read More
Your competitors are constantly evolving and your customers are changing their preferences. Is the loyalty program you have today as engaging as it was? More pointedly: does your loyalty program give you an edge over your competitors? And is it...Read More