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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
I can’t think of a single time in my career when an executive has thought it a great idea to do something twice just for the fun of it. Investing twice, building twice, recruiting twice are not ideas that typically result in career glory...Read More
Loyalty marketers have spent decades testing and refining best practices for effective program financials models, earn-and-burn structures and the management of cost per point.
Rewards mix strategies have received far less attention....Read More
Presented on December 3rd at 1 P.M. ET Often when we think about Voice of the Customer programs we first think about customer feedback and customer experience in a care or support organization. At Intuit Small Business marketing we...Read More
Presented on November 19th at 1 P.M. ET Building loyalty has always been one of the most inherent objectives for brands, but challenges for effectively tracking purchases can hold back manufacturers from implementing loyalty programs. This is...Read More
Presented on November 17th at 1 P.M. ET Good relationships usually start off like the lyrics of a Taylor Swift song, “We were both young when I first saw you …” After 15 years the relationship evolves and while it might not...Read More
Banks and credit unions should change their thinking about loyalty and retention. Instead of sticking to the stale product-centric, transaction-focused approach of the past, they need a holistic approach that fosters continuous engagement and...Read More
How can you realize executional excellence in order to ensure loyalty program success?
You’re excited about designing or redesigning a financially viable and brand-aligned loyalty program that will help you...Read More
Your competitors are constantly evolving and your customers are changing their preferences. Is the loyalty program you have today as engaging as it was? More pointedly: does your loyalty program give you an edge over your competitors? And is it...Read More
On this episode of Loyalty360’s “What We’re Seeing and Hearing” podcast Mark Johnson, Loyalty360 CEO and CMO, talks about the recent trends in customer loyalty, practical advice for cutting through the clutter created by...Read More
This episode of the Loyalty Management podcast series is titled "Multi-Brand Marketing and How to Create Loyalty", written by Bob Moorhead of Epsilon. Convenience. Saving Time. Unique Experiences. – These are three...Read More