[Podcast] Loyalty Management Series: Bridging the Gap Between B2B and B2C

  • December 16 2015
  • Resource: Multimedia
  • Nancy Porte

With the holiday spirit upon us, there is more emphasis on consumer behaviors and drivers. However, as we look towards 2016, I find myself thinking about the fact that at the end of each day, aren’t we are all just human?  By this, I...Read More

[Podcast] Loyalty Management Series: Loyalty Equals Customer Experience

  • December 09 2015
  • Resource: Multimedia
  • Dino Michetti, Epsilon

If you’re still thinking about loyalty as a program, you are missing real opportunities with your customers and prospective customers. Loyalty no longer sits as a silo program within your marketing strategy. It’s an all-encompassing...Read More

[Podcast] Loyalty Management Series: When Twice Is Not As Nice – CRM and Loyalty Program Disconnects

  • December 09 2015
  • Resource: Multimedia
  • Loyalty 360

I can’t think of a single time in my career when an executive has thought it a great idea to do something twice just for the fun of it. Investing twice, building twice, recruiting twice are not ideas that typically result in career glory...Read More

[Podcast] Loyalty360 Webinar Series: Experiences Matter! Building Memory and Meaning into Your Loyalty Rewards Strategy

  • December 09 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Loyalty marketers have spent decades testing and refining best practices for effective program financials models, earn-and-burn structures and the management of cost per point.    Rewards mix strategies have received far less attention....Read More

[Podcast] Loyalty360 Webinar Series: Active Listening Drives Dynamic Customer Engagement: Add a Powerful VoC Program to Your Shopping Cart

  • December 09 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Presented on December 3rd at 1 P.M. ET Often when we think about Voice of the Customer programs we first think about customer feedback and customer experience in a care or support organization. At Intuit Small Business marketing we...Read More

[Podcast] Loyalty360 Webinar Series: Treading New Ground with Kellogg’s: Loyalty & Technology in the CPG Industry

  • December 09 2015
  • Resource: Multimedia
  • Loyalty 360

Presented on November 19th at 1 P.M. ET Building loyalty has always been one of the most inherent objectives for brands, but challenges for effectively tracking purchases can hold back manufacturers from implementing loyalty programs. This is...Read More

[Podcast] Loyalty Webinar Series: Building Emotional Currency With Your Customers

  • November 25 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Presented on November 17th at 1 P.M. ET Good relationships usually start off like the lyrics of a Taylor Swift song, “We were both young when I first saw you …” After 15 years the relationship evolves and while it might not...Read More

[Podcast] Loyalty360 Webinar Series: Banking on Loyalty: Why Financial Institutions Must Foster Ongoing Engagement, Not Transactions

  • November 17 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Banks and credit unions should change their thinking about loyalty and retention. Instead of sticking to the stale product-centric, transaction-focused approach of the past, they need a holistic approach that fosters continuous engagement and...Read More

[Podcast] Loyalty360 Webinar Series: Measure Twice, Cut Once – Get It Right From The Start!

  • November 17 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

How can you realize executional excellence in order to ensure loyalty program success?   You’re excited about designing or redesigning a financially viable and brand-aligned loyalty program that will help you...Read More

[Podcast] Loyalty360 Webinar Series: Give Your Loyalty Program an Annual Physical with a Loyalty HealthCheck

  • October 07 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Your competitors are constantly evolving and your customers are changing their preferences. Is the loyalty program you have today as engaging as it was? More pointedly: does your loyalty program give you an edge over your competitors? And is it...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?