[Podcast] Loyalty360 Webinar Series: Transitioning Your Business Toward Ideal CX

  • February 29 2016
  • Resource: Multimedia
  • Loyalty 360

During the SAP webinar on 2/18, titled “Transitioning Your Business Toward an Ideal Customer Experience: A Practical Plan,” the technology company provided attendees with valuable tips related to building the infrastructure necessary...Read More

[Podcast] Loyalty360 Thought Leadership Series: Alex Tavera | AIMIA

  • February 28 2016
  • Resource: Multimedia
  • Loyalty360

In this Podcast, we speak with Alex Tavera, Senior Manager of Loyalty Consulting at Aimia. Tavera talks about the new TRIPPS Segmentation Software, a powerful and easy to use tool to drive consumer insights based behavioral transaction data. ...Read More

[Podcast] Loyalty360 Webinar Series: Breathe New Life into the Top 3 Most Neglected Marketing Activities in B2B

  • February 27 2016
  • Resource: Multimedia
  • Loyalty 360

Marketers are constantly searching for an edge on the competition. New trends seem to come and go daily, and businesses often get caught up in finding the next big opportunity for market disruption. In this quest for innovation, some tried and...Read More

[Podcast] Loyalty Management Series: Getting to Know Your Executive Stakeholders

  • January 11 2016
  • Resource: Multimedia
  • Loyalty 360

What is a stakeholder? In the customer experience discipline, stakeholders are individuals impacted by the actions taken in managing and improving the customer experience while providing necessary support for customer experience success.Who are...Read More

[Podcast] Loyalty360 Webinar Series: Mobile Wallets: The Next Big Mobile Channel

  • December 21 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond storing credit card information.  We are now able to store, save, share coupons, boarding...Read More

[Podcast] Loyalty Management Series: Bridging the Gap Between B2B and B2C

  • December 16 2015
  • Resource: Multimedia
  • Nancy Porte

With the holiday spirit upon us, there is more emphasis on consumer behaviors and drivers. However, as we look towards 2016, I find myself thinking about the fact that at the end of each day, aren’t we are all just human?  By this, I...Read More

[Podcast] Loyalty Management Series: Loyalty Equals Customer Experience

  • December 09 2015
  • Resource: Multimedia
  • Dino Michetti, Epsilon

If you’re still thinking about loyalty as a program, you are missing real opportunities with your customers and prospective customers. Loyalty no longer sits as a silo program within your marketing strategy. It’s an all-encompassing...Read More

[Podcast] Loyalty Management Series: When Twice Is Not As Nice – CRM and Loyalty Program Disconnects

  • December 09 2015
  • Resource: Multimedia
  • Loyalty 360

I can’t think of a single time in my career when an executive has thought it a great idea to do something twice just for the fun of it. Investing twice, building twice, recruiting twice are not ideas that typically result in career glory...Read More

[Podcast] Loyalty360 Webinar Series: Experiences Matter! Building Memory and Meaning into Your Loyalty Rewards Strategy

  • December 09 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Loyalty marketers have spent decades testing and refining best practices for effective program financials models, earn-and-burn structures and the management of cost per point.    Rewards mix strategies have received far less attention....Read More

[Podcast] Loyalty360 Webinar Series: Active Listening Drives Dynamic Customer Engagement: Add a Powerful VoC Program to Your Shopping Cart

  • December 09 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Presented on December 3rd at 1 P.M. ET Often when we think about Voice of the Customer programs we first think about customer feedback and customer experience in a care or support organization. At Intuit Small Business marketing we...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?