[Podcast] Bond Brand Loyalty - To Pilot or Not to Pilot? That is the Question.

  • November 02 2017
  • Resource: Multimedia
  • Loyalty360

We continue to witness a proliferation of new and renovated Loyalty Programs entering the marketplace. Brands are seeking expeditious ways to secure confidence that these are the right types of Programs that will ignite greater Customer engagement...Read More

[Podcast] HapYak - Supercharge Your Videos With Interactivity

  • October 20 2017
  • Resource: Multimedia
  • Loyalty360

Marketing professionals have long known the power of video to capture an audience. With recent advances in technology, loyalty marketers are quickly adapting their video strategies to boost engagement through interactivity.In this session...Read More

Loyalty360 Thought Leadership Series: Stellar Loyalty

  • October 13 2017
  • Resource: Multimedia
  • Loyalty360

Peter Lim, CTO and co-founder of Stellar Loyalty, talks about how drive loyalty and enhance the customer experience for brands in the restaurant and hospitality space.  Read More

[Podcast] CMO Challenge Report: Aligning Customer Loyalty and Brand Identity

  • October 09 2017
  • Resource: Multimedia
  • Loyalty360

In the last few decades, especially the last 15 years, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost...Read More

[Podcast] The Thin Red Line: A High-end Customer Service Parable

  • September 29 2017
  • Resource: Multimedia
  • Summer Felix-Mulder

(The following story is true. The names have been changed to protect the innocent ... and prevent the guilty from suing.)Meet Mark, the friendly customer service representative at a car dealership that shall remain nameless. Needless to say, it...Read More

Loyalty360 Thought Leadership Series: CrowdTwist

  • September 29 2017
  • Resource: Multimedia
  • Loyalty360

Scott Ankers, Director of Strategy and Customer Lifecycle Marketing at CrowdTwist, discusses the biggest challenges when trying to drive memorable experiences to create customer loyalty, the customer experience sophistication level of most brands...Read More

[Podcast] Producing The Best Whiteboard Video For Your Company

  • September 28 2017
  • Resource: Multimedia
  • Loyalty360

Everyone from the United Nations to Twitter uses it to get their ideas across, so you know it has to be good. The term Whiteboard Video describes the recording of any creative story being drawn on a whiteboard. This unique medium has been...Read More

Loyalty360 Thought Leadership Series: Cogensia

  • September 27 2017
  • Resource: Multimedia
  • Loyalty360

Rukstales, President and CEO of Cogensia, talks about how companies should think about customer loyalty today, how technology such as AI and machine learning will impact marketers’ ability to grow customer loyalty, and more.Cogensia is the...Read More

[Podcast] Let’s Dance! How Voice of the Customer Can Change Team Behavior

  • September 27 2017
  • Resource: Multimedia
  • Shelly M. Chandler

“The customer is always right” may have been superseded as a mantra for many companies, but virtually every business has a 21st century equivalent in its mission statement somewhere. “We put the customer at the heart of our...Read More

[Podcast] How Complete is Your Customer Information?

  • September 25 2017
  • Resource: Multimedia
  • Tom Beauchamp

As competition for customer share of wallet continues to increase, having an accurate and complete view of customer information is critical to effective implementation of customer loyalty programs.  Retailers with multiple channels are often...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?