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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
We continue to witness a proliferation of new and renovated Loyalty Programs entering the marketplace. Brands are seeking expeditious ways to secure confidence that these are the right types of Programs that will ignite greater Customer engagement...Read More
Marketing professionals have long known the power of video to capture an audience. With recent advances in technology, loyalty marketers are quickly adapting their video strategies to boost engagement through interactivity.In this session...Read More
Peter Lim, CTO and co-founder of Stellar Loyalty, talks about how drive loyalty and enhance the customer experience for brands in the restaurant and hospitality space.
In the last few decades, especially the last 15 years, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost...Read More
(The following story is true. The names have been changed to protect the innocent ... and prevent the guilty from suing.)Meet Mark, the friendly customer service representative at a car dealership that shall remain nameless. Needless to say, it...Read More
Scott Ankers, Director of Strategy and Customer Lifecycle Marketing at CrowdTwist, discusses the biggest challenges when trying to drive memorable experiences to create customer loyalty, the customer experience sophistication level of most brands...Read More
Everyone from the United Nations to Twitter uses it to get their ideas across, so you know it has to be good. The term Whiteboard Video describes the recording of any creative story being drawn on a whiteboard. This unique medium has been...Read More
Rukstales, President and CEO of Cogensia, talks about how companies should think about customer loyalty today, how technology such as AI and machine learning will impact marketers’ ability to grow customer loyalty, and more.Cogensia is the...Read More
“The customer is always right” may have been superseded as a mantra for many companies, but virtually every business has a 21st century equivalent in its mission statement somewhere. “We put the customer at the heart of our...Read More
As competition for customer share of wallet continues to increase, having an accurate and complete view of customer information is critical to effective implementation of customer loyalty programs. Retailers with multiple channels are often...Read More