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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Loyalty360 CEO/CMO Mark Johnson gives his insight on some of the hot trends and topics in loyalty management today in Episode 4 of What We’re Seeing & Hearing. In today’s installment, Mark addresses the concepts of understanding...Read More
Emily Rudin, SVP of Client Success for CrowdTwist, a multichannel customer loyalty and engagement solutions provider, talks about how unique and memorable branded experience can keep customers engaged, win loyalty, increase spend, and more.Read More
We all know how impactful a loyalty program can be to creating engaged and loyal account holders, but most people don’t realize how it can impact the rest of the customer journey. Surprisingly, research and our own customers&rsquo...Read More
Loyalty cards are the number one most requested application of mobile wallet passes, according to a 2016 study done of 2,000 consumers in the US and UK. 67% of consumers want to use mobile wallet to keep track of loyalty benefits, ridding...Read More
What makes an experience memorable? The truth is that people can’t recall much more than they remember. The overwhelming majority of experiences we have are fleeting and don’t endure much beyond the moment in which they occur.
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As the renowned management consultant Peter Drucker once said, “The purpose of a business is to create and keep a customer.” To that end, as marketers we often ask ourselves: every customer has potential, right? Wrong. Unfortunately...Read More
ciValue, which helps retailers leveraging data to generate targeted marketing solutions, talks about the importance of creating a culture of customer centricity, how to overcome the challenges of data, and more.
Game developers have been using data-driven motivational techniques to design highly addictive gaming experiences for years. Gamification applies the same principles that inspire people to play games – things like achievements, status and...Read More
Are you doing all you can to retain your customers? Does each and every interaction between your customers strive for the ultimate customer-centric experience? Join Loyalty360 and Pointillist for a 60-minute webinar, during which you’ll see...Read More
A key indicator of customer loyalty is the effectiveness of your ability to deliver value to customers. Too often organizations get distracted by measuring against internal metrics, such as customer satisfaction, which is not an accurate predictor...Read More