CONTENT GALLERY

According to Gartner Research, 64% of organizations have invested in big data technology or plan to do so soon.  Enhanced customer experience and more targeted and personalized marketing are among the top five purposes for investing in and...Read More

Want to do more for your brand than just give away free stuff? Learn how to evolve a rewards program in to an “engagement” program that develops brand advocates. The Prevacid(R)24HR Perks Program has evolved through the years, starting...Read More

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to...Read More

In this session, we’ll share with you how brands have taken advantage of big data tools on what some would consider shoe-string budgets. We’ll give you concrete examples of big data discoveries. Before you leave the session, you'll...Read More

Don Smith, Senior Vice President, Consumer Innovation and Insights, Brierley+Partners and Kim Matlock, Hard Rock International, Senior Director, Digital and Customer Relationship ManagementAs brands seek to expand their single view of...Read More

This session offers a glimpse into GfK’s latest explorations in global loyalty management and articulates a fresh perspective on customer loyalty.  The initiative acknowledges a more holistic perspective: customer relationships are...Read More

Getting top-down, bottom-up buy inSetting expectations for program resultsRolling legacy pilot members into a new pilotAnd 6-other game-changing lessons learned from a half dozen loyalty pilotsIn this session Bloomin’ Brands’ VP...Read More

Today, most organizations have recognized the importance of genuine customer engagement, as it drives loyalty and ultimately success. But delighting the customer starts with your employees.  Customer and employee engagement go hand in hand...Read More

A key challenge in loyalty marketing is ensuring that programs and tactics work together to foster loyalty across the entire customer base – without over- or under-investing in particular customer segments.  Developing a clear...Read More

Social Media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.  We all want to...Read More