Personalization: Intimacy or Intimidation

  • March 27 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Ulta Beauty, E2 Innovation Group, Aginity, AIMIA

Scott Friesen, Director of Customer Insights and Marketing Analytics, Ulta Beauty; Eric Williams, Principal, E2 Innovation Group; Mike Blyth, Chief Operating Officer, Aginity and Bob Anderson. VP Global CRM Solutions, AIMIAShopping...Read More

Loyalty’s Growing Role in Maintaining Customer Relationship

  • March 26 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Eric Holtzclaw, Chief Strategist, PossibleNOW & Nola Ogunyemi-Craig, Head of Customer Loyalty, Cross Country Home Services

In the face of growing concern by consumers about privacy and increased government legislation around how customers can be contacted - consistent, content rich loyalty programs are the bridge for maintaining and growing your customer base.  ...Read More

A Happy Marriage – When Strategy Meets Technology

  • March 26 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • John Bartold, Vice President, Loyalty Solutions & Joe Disharoon, Senior Vice President, Product Management – Loyalty, Epsilon

Developing your loyalty marketing strategy and implementing it with state of the art technology is a formula for success!  Epsilon’s Agility Loyalty solution enables marketers to think outside of the box and develop programs that...Read More

Creating a Global Loyalty Coalition Brand

  • March 26 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Edmund D. Puckhaber, President, Thanks Again, LLC & Marcin Kosciak, Vice President, CRM and Loyalty, Comarch Inc.

Thanks Again is a global loyalty coalition brand centered around airports as a reward hub.  This unique program is managed on a secure, scalable card linked loyalty technology platform that is directly integrated with the ...Read More

A New Frontier in Loyalty: Why Non-traditional Industries are Now Embracing Loyalty as a Competitive Differentiator and Critical Tool for Growing Their Business by Building Consumer Advocacy

  • March 25 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Scott Robinson, Maritz Loyalty Marketing & Kerry Bullock, Johnson & Johnson

Scott Robinson, Senior Director, Loyalty Consulting & Solutions, Maritz Loyalty Marketing & Kerry Bullock, Brand Manager, Healthy Essentials, Johnson & Johnson Loyalty is a deeply entrenched marketing tool for financial...Read More

Enhancing Loyalty and Retention by Turning Every Customer Into a Fan

  • March 25 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Gregg Sauter, Saskatchewan Roughriders Football Club & Ruby Newell-Legner, 7 Star Service

Gregg Sauter, Vice President of Business Development and Marketing, Saskatchewan Roughriders Football Club & Ruby Newell-Legner, Fan Experience Expert, 7 Star Service Research proves that customers who have a better experience come...Read More

Not Your Father’s Loyalty & Rewards Program

  • March 25 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Herve Pluche, Global Vice President, SAP Precision Marketing & Pierre Bourbonnière, CMO, STM

What happens when an exec running Air Canada’s Aeroplan loyalty program becomes the Chief Marketing Officer of North America’s 4th largest public transit organization, Société de transport de Montréal (STM...Read More

Living Loyal: Transitions Optical Focuses on the Journey to True Brand Loyalty

  • March 25 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Jeremy Ages, Dir. Client Engagement, The Marketing Store & Sherianne James, Dir. of North America Marketing, Transitions Optical

Most brands look to understand how loyal their customers are right now. Few think to understand how likely their customers are to enter into and develop a real relationship with their brand, or how to put a strategic plan in place to move from...Read More

Ownership: A Powerful “Behavioral Currency”

  • March 25 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Stephen B. Klein, Chief Creative Officer, Board Member, LOYAL3

Establishing brand loyalty can help companies stay relevant amid competition, increase positive word of mouth and maintain or increase sales during rough economic times. However, brands are often faced with finding new and innovative ways to build...Read More

Integrated Loyalty and Customer Segmentation: From Product-centric to Customer-centric and Incremental Revenue

  • March 25 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Phil Rubin, CEO, rDialogue & Vangie Williams, Director, U.S. Pet Vaccines & Therapeutics, Merial

As the leading animal pharmaceutical company, Merial faces brutal competition across all aspects of its business, especially with a brand like Frontline coming off patent and new brands entering the market.  With new parent company...Read More

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