Loyalty360 BrandVision: Chicken Salad Chick

  • May 08 2017
  • Resource: Multimedia
  • P.F. Wilson

Loyalty360's P.F. Wilson speaks with Ali Rauch, director of marketing at Chicken Salad Chick, about how the brand approaches customer loyalty through its Craving Credits mobile app.  Read More

[Podcast] Mine Your Data Before You Change Your Loyalty Program

  • March 27 2017
  • Resource: Multimedia
  • Loyalty360

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program...Read More

[Podcast] Agileloyalty—Get Rapid Ready For The New Loyalty

  • February 09 2017
  • Resource: Multimedia

2017 is going to be a very different year, and if you’re not proactively evolving your loyalty program, you’re going to get disrupted. If you think you’re a leader in loyalty, are you really progressive enough? Today’s...Read More

[Podcast] Are We Limiting Loyalty?

  • February 07 2017
  • Resource: Multimedia
  • Loyalty360

Marketers are always looking for the next breakthrough to cut through the media clutter and capture the attention of the consumer.  Agencies, software providers and consultancies are more than happy to provide a continuous flow of shiny...Read More

[Podcast] What We're Seeing & Hearing - Episode 5

  • January 31 2017
  • Resource: Multimedia
  • Loyalty360

In Episode 5 of the What We’re Seeing & Hearing podcast, a brand turns the tables on Mark Johnson and asks the Loyalty360 CEO/CMO about loyalty marketing and some of the challenges therein. Mark covers several...Read More

[Podcast] What We're Seeing and Hearing: Episode 4

  • January 17 2017
  • Resource: Multimedia
  • Loyalty360

Loyalty360 CEO/CMO Mark Johnson gives his insight on some of the hot trends and topics in loyalty management today in Episode 4 of What We’re Seeing & Hearing. In today’s installment, Mark addresses the concepts of understanding...Read More

Loyalty360 Thought Leadership Series: Emily Rudin | CrowdTwist

  • December 21 2016
  • Resource: Multimedia
  • Loyalty360

Emily Rudin, SVP of Client Success for CrowdTwist, a multichannel customer loyalty and engagement solutions provider, talks about how unique and memorable branded experience can keep customers engaged, win loyalty, increase spend, and more.Read More

[Podcast] How Loyalty Programs Influence The Customer Journey

  • December 19 2016
  • Resource: Multimedia
  • Loyalty360

We all know how impactful a loyalty program can be to creating engaged and loyal account holders, but most people don’t realize how it can impact the rest of the customer journey.  Surprisingly, research and our own customers&rsquo...Read More

[Podcast] Using Mobile Wallet to Drive Loyalty and Action: Today’s Opportunity for Brands

  • December 16 2016
  • Resource: Multimedia
  • Loyalty360

Loyalty cards are the number one most requested application of mobile wallet passes, according to a 2016 study done of 2,000 consumers in the US and UK. 67% of consumers want to use mobile wallet to keep track of loyalty benefits, ridding...Read More

[Podcast] The Amnesiac Customer and the Importance of Emotions

  • December 16 2016
  • Resource: Multimedia
  • Loyalty360

What makes an experience memorable? The truth is that people can’t recall much more than they remember. The overwhelming majority of experiences we have are fleeting and don’t endure much beyond the moment in which they occur. Join us...Read More

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