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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
We all know how impactful a loyalty program can be to creating engaged and loyal account holders, but most people don’t realize how it can impact the rest of the customer journey. Surprisingly, research and our own customers&rsquo...Read More
Loyalty cards are the number one most requested application of mobile wallet passes, according to a 2016 study done of 2,000 consumers in the US and UK. 67% of consumers want to use mobile wallet to keep track of loyalty benefits, ridding...Read More
What makes an experience memorable? The truth is that people can’t recall much more than they remember. The overwhelming majority of experiences we have are fleeting and don’t endure much beyond the moment in which they occur.
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As the renowned management consultant Peter Drucker once said, “The purpose of a business is to create and keep a customer.” To that end, as marketers we often ask ourselves: every customer has potential, right? Wrong. Unfortunately...Read More
ciValue, which helps retailers leveraging data to generate targeted marketing solutions, talks about the importance of creating a culture of customer centricity, how to overcome the challenges of data, and more.
Game developers have been using data-driven motivational techniques to design highly addictive gaming experiences for years. Gamification applies the same principles that inspire people to play games – things like achievements, status and...Read More
Are you doing all you can to retain your customers? Does each and every interaction between your customers strive for the ultimate customer-centric experience? Join Loyalty360 and Pointillist for a 60-minute webinar, during which you’ll see...Read More
A key indicator of customer loyalty is the effectiveness of your ability to deliver value to customers. Too often organizations get distracted by measuring against internal metrics, such as customer satisfaction, which is not an accurate predictor...Read More
In this podcast, we are joined by John Bartold of Epsilon as he discusses the journey towards customer-centricity. But the truth is there is no silver bullet to solving customer’s loyalty requirements in today’s always-on, digital...Read More
In this podcast, we are joined by Tom Salutz of DataCo to discuss how the marketing department of a national specialty retailer was enlisted to find ways to increase the penetration of their new rewards program.The retailer, with both brick &...Read More