[Podcast] How Complete is Your Customer Information?

  • September 25 2017
  • Resource: Multimedia
  • Tom Beauchamp

As competition for customer share of wallet continues to increase, having an accurate and complete view of customer information is critical to effective implementation of customer loyalty programs.  Retailers with multiple channels are often...Read More

[Podcast] CMO Challenge Report: The Challenge Of Data, Analytics, And Creating Insight (Part 2)

  • September 21 2017
  • Resource: Multimedia
  • Loyalty360

Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that...Read More

[Podcast] How Regal Cinemas Achieved Competitive Differentiation in a Highly Disrupted Industry

  • September 19 2017
  • Resource: Multimedia
  • Loyalty360

Technology is transforming nearly every industry to varying degrees, but the entertainment space has undoubtedly shifted in very dramatic ways. As the digital innovation trail blazes its way across the Internet and into consumers’ homes via...Read More

[Podcast] Bond - Delivered: How Bond's Handwritten Notes Drive Customer Loyalty

  • September 15 2017
  • Resource: Multimedia
  • Loyalty360

Can thoughtfulness drive customer loyalty and be a competitive advantage? A fast-growing number of Fortune 1000 companies who partner with a company called Bond seem to think so.  Bond combines tradition with technology, making it easy for...Read More

Loyalty360 Thought Leadership Series: HapYak Interactive Video

  • September 15 2017
  • Resource: Multimedia
  • Loyalty360

Kyle Morton, Chief Product Officer and Founder of HapYak interactive video, discusses how to drive measurable customer experiences, the biggest opportunities and challenges for brands and marketers today, and more. HapYak Interactive Video helps...Read More

Loyalty360 Thought Leadership Series: Strativity Group

  • September 08 2017
  • Resource: Multimedia
  • Loyalty360

Lior Arussy, President and CEO of the Strativity Group, a customer experience and culture design transformation firm working with brands and companies around the world, talks about new media, innovative social media strategies, and more.   ...Read More

[Podcast] The Promise of Content-Driven Marketing: How the Dallas Cowboys Win Fan Engagement

  • September 05 2017
  • Resource: Multimedia

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More

[Podcast] How to Begin: SunGard’s Path from Infancy to Customer Experience Maturity

  • August 29 2017
  • Resource: Multimedia

New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is because many traditional tactics are no longer relevant. Since advanced digital and social...Read More

[Podcast] The Art Of The Possible: How AT&T Aligns Internal And External Customer Experience Alignment

  • August 21 2017
  • Resource: Multimedia

It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More

[Podcast] CMO Challenge Report: The Defining Characteristics Of Contemporary Customer Loyalty

  • August 17 2017
  • Resource: Multimedia

Definitions are never static concepts; they are fluid and dynamic and definitions will change based on a variety of subjective vantage points, particular perspectives, and prevailing ideologies. Even though definitions evolve, we can still...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?