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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
New market forces and rapidly evolving customer habits are leading many brands to rethink their marketing strategies. The primary reason for this shift is because many traditional tactics are no longer relevant. Since advanced digital and social...Read More
It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More
Definitions are never static concepts; they are fluid and dynamic and definitions will change based on a variety of subjective vantage points, particular perspectives, and prevailing ideologies. Even though definitions evolve, we can still...Read More
Today, the American fan has many sports from which to choose and often multiple teams in that sport nearby, sometimes in the same city. Hundreds of professional and college teams in a dozen sports in North America vie for fan loyalties in every...Read More
According to recent research, companies are already competing solely on customer experience. Consumer expectations set the bar for customer experiences which directly impact brand loyalty.
Therefore, understanding what your customers...Read More
The most intimate form of marketing is loyalty marketing. Why? Because it’s all about engaging with your best customers, who’ve given you their personal information with the expectation that you’re going to recognize them for...Read More
In a retail environment, mobile is no longer thought of for just browsing and shopping. Mobile is now a must have, key component to any omni channel strategy. Mobile is also increasingly playing a larger role for loyalty programs.
This approach...Read More
Loyalty programs are one of the biggest drivers of brand choice, and these days, consumers are evaluating their program experience on elements far beyond just dividends and rewards. Even with companies continuing to invest more in loyalty, and new...Read More
A decade of aggressive mass promotions is contributing to lower customer engagement rates, reducing ROI to less than 1% and leading to high unsubscribe rates. It is time to make the change towards optimizing promotional strategies with better...Read More
In the latest Loyalty360 case study podcast, Samsung harnesses the power of Big Data to engage customers across multiple channels, allowing them to interact with the brand however--and whenever--is most convenient for them.