[Podcast] Winning Year-Round Fan Loyalty On and Off the Field

  • August 17 2017
  • Resource: Multimedia

Today, the American fan has many sports from which to choose and often multiple teams in that sport nearby, sometimes in the same city. Hundreds of professional and college teams in a dozen sports in North America vie for fan loyalties in every...Read More

[Podcast] Omnichannel Loyalty: Connect the Dots for a Better Customer Experience

  • August 16 2017
  • Resource: Multimedia
  • Emily Rudin

According to recent research, companies are already competing solely on customer experience.  Consumer expectations set the bar for customer experiences which directly impact brand loyalty. Therefore, understanding what your customers...Read More

[Podcast] What's Trending in Loyalty

  • August 16 2017
  • Resource: Multimedia
  • Tad Fordyce

The most intimate form of marketing is loyalty marketing. Why? Because it’s all about engaging with your best customers, who’ve given you their personal information with the expectation that you’re going to recognize them for...Read More

[Podcast] The State of Mobile Loyalty

  • July 10 2017
  • Resource: Multimedia
  • Margie Kupfer

In a retail environment, mobile is no longer thought of for just browsing and shopping. Mobile is now a must have, key component to any omni channel strategy. Mobile is also increasingly playing a larger role for loyalty programs. This approach...Read More

[Podcast] Bond Brand Loyalty - The Battle for Love & Loyalty

  • June 22 2017
  • Resource: Multimedia

Loyalty programs are one of the biggest drivers of brand choice, and these days, consumers are evaluating their program experience on elements far beyond just dividends and rewards. Even with companies continuing to invest more in loyalty, and new...Read More

[Podcast] Forrester & Manthan - How Can AI Help Marketers Solve Customer Insight Challenges?

  • June 06 2017
  • Resource: Multimedia
  • Loyalty360

A decade of aggressive mass promotions is contributing to lower customer engagement rates, reducing ROI to less than 1% and leading to high unsubscribe rates. It is time to make the change towards optimizing promotional strategies with better...Read More

[Podcast] How Big Data and Omnichannel Engagement Activates Samsung Customer Loyalty

  • May 31 2017
  • Resource: Multimedia

In the latest Loyalty360 case study podcast, Samsung harnesses the power of Big Data to engage customers across multiple channels, allowing them to interact with the brand however--and whenever--is most convenient for them.  Read More

[Podcast] How Gold's Gym Intensified Employee Engagement and Strengthened CX

  • May 17 2017
  • Resource: Multimedia

Providing the type of customer experience needed to incite engagement and, ultimately, win brand loyalty is a complex undertaking. Multiple factors must be considered at numerous points along the entire customer journey. Today, brands hear so much...Read More

[Podcast] May Loyalty Management Featured Columnist: Loyalty in The Middle

  • May 17 2017
  • Resource: Multimedia
  • Loyalty360

As a vendor, you understand the importance of recognizing your top channel sales performers, but to say this is the only solution to generating results leaves 75 percent of your partner’s sales organization disengaged. Driving overall...Read More

Loyalty360 BrandVision: Celebrity Cruises

  • May 15 2017
  • Resource: Multimedia
  • P.F. Wilson

P.F. Wilson speaks with Lee Moreau, director of loyalty marketing at Celebrity Cruises, about the importance of creating personalized, memorable experiences for guests at every touchpoint.  Read More

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