[Podcast] Powering Lifetime Relationships - The Three Steps

  • February 09 2018
  • Resource: Multimedia
  • Tad Fordyce

Creating and maintaining customer loyalty is a long journey. Loyalty marketers must have an outlined strategy at the time of customer acquisition for how they are going to build, maintain and power lifetime connections over the course of the...Read More

[Podcast] Delivering a Next-Generation Loyalty Program

  • February 09 2018
  • Resource: Multimedia
  • Gilbery Bailey

For Groucho’s Deli, a franchise restaurant operation, customer engagement and data-driven customer insights have been the dual drivers behind the growth and adoption of its wildly popular and successful loyalty program. The Groucho’s...Read More

[Podcast] 5 Key Building Blocks to Grow Customer Loyalty in Retail

  • February 09 2018
  • Resource: Multimedia
  • Ron Orgiefsky

Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More

[Podcast] Authors & Academia - Jonah Berger

  • February 05 2018
  • Resource: Multimedia
  • Mark Johnson

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of New York Times bestsellers Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape...Read More

What We're Seeing and Hearing: January 28th, 2018

  • February 01 2018
  • Resource: Multimedia
  • Mark Johnson, Loyalty360

In this episode of What We're Seeing & Hearing, CEO Mark Johnson touches on some of the latest topics driving Loyalty360 content and the customer loyalty industry as a whole.  [0:36] USA Today/Gannett Interview: ...Read More

[Podcast] How the Art of Storytelling Shapes Digital Customer Engagement

  • January 31 2018
  • Resource: Multimedia
  • Loyalty360

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

[Podcast] Interview with Loyalty Expo Keynote Mitch Prinstein

  • January 25 2018
  • Resource: Multimedia
  • Mark Johnson, Loyalty360

Newly announced as keynote speaker of Loyalty Expo 2018, Mitch Prinstein is the author of Popular: The Power of Likebility in a Status-Obsessed World, and serves as the John Van Seters Distinguished Professor of Psychology and...Read More

[Podcast] Shifting Gender Roles in the CPG Customer Experience

  • January 25 2018
  • Resource: Multimedia
  • Loyalty360

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

[Podcast] Executive Perspectives - Finding the Right Level of Sophistication

  • January 24 2018
  • Resource: Multimedia

We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More

What We're Seeing and Hearing: January 22nd, 2018

  • January 22 2018
  • Resource: Multimedia
  • Mark Johnson

In the first week of the What We're Seeing and Hearing video series, Mark Johnson discusses the lastest news in the world of customer loyalty. For more information on the topics discussed, please see the links below:[1:40] McMillon...Read More

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