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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
These days, your most powerful source of competitive advantage is the strength of the relationships you have with your customers. That means loyalty is mission critical!
So, if you think you’ve “handled loyalty” just because...Read More
Before success can be realized outside your organization, support and loyalty for your program must be built internally via the core of your organization: your people. Your people are ambassadors for driving loyalty to your brand.Read More
Consumer culture and demand varies around the globe, but all consumers have one thing in common: the desire to get the most value for their money. Loyalty programs should be built with the understanding that consumers want to engage and be...Read More
Surveys are at the core of almost every customer experience program, but many of them don’t live up to their potential because of 7 common (but easily correctible) mistakes.
In this webinar podcast, Verint will identify the 7 Deadly Survey...Read More
In this podcast, we speak to Dino Michetti of Epsilon about how loyalty is no longer just a program, offering rewards and experiences that are fulfilling, and the next generation of loyalty. One example of this in the modern day is the Walgreens...Read More
Andrew George, Canadian Red Cross National Stewardship Specialist, talks about how the non-profit organization supports a mission that resonates and connects with people in deep and meaningful ways, and builds donor loyalty in the process.
Camille Kennedy, VP of Marketing for Snipp, which builds incentive marketing solutions to help brands engage and interact with their customers, drive sales, and encourage loyalty, talks about Millennial shopper behaviors, demographic trends in...Read More
Apple revolutionized service with the introduction of Siri in October 2011 creating a new element of engagement and service with Apple devices. Siri, a robotized customer service agent, helps consumers with their needs via one press of a...Read More
Somewhere, someone is dreaming about being a marketer who drives millions of people toward their brand. As a chief marketing officer, I’d like to say I was that someone, but I wasn’t. In fact, I took only one marketing class during...Read More
Technology is not just changing what is feasible in the context of loyalty program design for brands, it is also driving changes in consumer expectations for such programs (e.g. around personalization and immediacy). More fundamentally, technology...Read More