Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”
The winners are:
· 360-Degree Award, Platinum Winner—Best Western Hotels; Gold Winner—Global Hotel Alliance, GHA Discovery Program; Silver Winner—HON HONORS Channel Loyalty program; Bronze Winner—Key Bank, Relationship Rewards program
· Best Reward Program, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— KeyBank for the Relationship Rewards program; Silver Winner— Global Hotel Alliance; Bronze Winner— Express Fashions
· Best Customer Experience & Engagement, (tie) Raley’s Family of Fine Stores and AT&T, Gold Winner— La Société de transport de Montreal’s STM Merci; Silver Winner— Iron Tribe Fitness; Bronze Winner— Longo’s Thank You Rewards program
· Best Technology in Loyalty Marketing, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— Longo’s Thank You Rewards program; Silver Winner—(tie) Best Western for their Best Western Rewards program and La Société de transport de Montreal for their STM Merci loyalty and rewards program; Bronze Winner—Air Canada
· Best Creative Campaign in Loyalty Marketing, Platinum Winner—SpaWeek; Gold Winner— Best Western; Silver Winner—(tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”; Bronze Winner— HON HONORS
· Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Platinum Winner—C Spire, Gold Winner—HON HONORS for their Channel Loyalty Program; Silver Winner—Global Hotel Alliance, GHA Discovery Program; Bronze Winner— Dell, Dell Advantage Loyalty Rewards Program
· Best Customer Loyalty Strategy, International Markets, Platinum Winner—OPET; Gold Winner— Flying Blue, the loyalty program of Air France and KLM; Silver Winner— Telefonica 02; Bronze Winner— Coca-Cola, Turkey
Loyalty360 Awards 2014 Panel of Judges
For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.
Loyalty360 put a number of measures in place to enable our judges to be as objective and unbiased as possible. Entrants are encouraged to submit performance metrics, allowing judges to consider empirical evidence of the effectiveness and success of their strategies. Nominations are scrubbed of explicit references to marketing taglines, company, product and program names before the judging process. Judges are required to agree to a Code of Conduct, including terms on handling confidential information and non-solicitation of the companies who are participating. We are pleased that the rigorous judging process will help us identify true leaders in Loyalty Marketing.
Our esteemed panel of judges, in no particular order:
Bob McDonald | President and CEO | Maritz Loyalty Marketing & Maritz Canada
Irving Fain | CEO & Co-founder | CrowdTwist
Nancy Porte | VP of Customer Experience | Verint
Barry Kirk | Solution Vice President – Loyalty Strategy | Maritz Motivation Solutions
Mike Blyth | Chief Operating Officer | Aginity
Lynn Grubb | Head of New Client Partnerships | Loyalty Edge from American Express
Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions
John Bartold | VP, Loyalty Solutions | Epsilon
Michael Hemsey | President | Kobie Marketing
Adam Bashe | Senior Director, Residential | Direct Energy
Mark Friedman | Senior Vice President and General Manager, Mobile Marketing | Genesys
Phil Rubin | CEO | rDialogue
Marti Beller | Founder & CEO | PlanG
Angela Sanfilippo | CMO | PunchTab
Alison Simpson | EVP | Maritz Loyalty Marketing & Maritz Canada
Trevor Knott | Senior Vice President | Citizens Bank
Kelly Ford | VP, Marketing | SundaySky
Charles Christianson | Senior Vice President | Connexions Loyalty
Marc Steiner | Partner | Lenati
Michael Wilhite | SVP | dunhummbyUSA
Connie Hill | President and Founder | VeraCentra
Robert Koen | Head of Americas Field Operations & Sales | TIBCO
Herve Pluche | VP | SAP Precision Marketing
Michelle Geraghty | Global Product Lead for MasterCard Loyalty and Rewards | MasterCard