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[Podcast] What We're Seeing & Hearing - Episode 5

[Podcast] What We're Seeing & Hearing - Episode 5

In Episode 5 of the What We’re Seeing & Hearing podcast, a brand turns the tables on Mark Johnson and asks the Loyalty360 CEO/CMO about loyalty marketing and some of the challenges thereinMark covers several concepts in today’s episode, including how many brands approach loyalty marketing, the confusion that exists among some brands, and how the simple concept of listening can make all the difference when it comes to attracting and keeping customers. 


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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?