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[Podcast] Mine Your Data Before You Change Your Loyalty Program

[Podcast] Mine Your Data Before You Change Your Loyalty Program

Recently, a major retailer asked Lenati to assess its loyalty rewards program, which had first launched in the late 1990’s. By one metric—retention rate—the retailer’s program was still successful. But the program was failing to drive a large share of wallet, and execs wanted to know why.



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