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Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of New York Times bestsellers Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. In addition to his teaching responsibilities, Berger works with a wide range of businesses—from Fortune 500 companies to small start-ups, and multinationals to non-profits—to help drive new product adoption, sharpen effective messaging, and develop marketing strategy. See below for our podcast with Berger, as well as links to our exclusive articles with this bestselling author!
More with Jonah
Q & A: Link
Feature Article: Link