How Customer Loyalty in Travel & Entertainment is Changing: Caesars, Sony, and Enterprise Share Their Thoughts

  • November 08 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In a panel moderated by Mark Johnson, CEO and CMO of Loylaty360, three top brands across the travel and entertainment industries addressed customer loyalty. It took place at the 2017 Customer Expo, powered by Loylaty360, in Nashville. The panel...Read More

How Sales and Marketing Can form a Happy Family

  • November 07 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

For Todd and Adam McMurtrey, sales and marketing aren’t just about profits, loss, and metrics, they’re about family. The two spoke at Customer Expo 2017 in Nashville, presented by Loyalty360. Their presentation was titled Sales and...Read More

At Omaha Steaks, Customer Experience is Well-Done

  • November 06 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Omaha Steaks International, Inc., more widely known as Omaha Steaks, is a family business that cuts, markets, and distributes steaks, red meats, and gourmet foods. The company is named after the American city in which it was founded...Read More

Pine River Spreads Customer Experience

  • November 03 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

It’s not a cliché. Folks in Wisconsin take their cheese seriously, those who make it and those who consume it. “Our plant and our home are forty-five minutes south of Green Bay so the whole Packer cheese head thing is very much alive...Read More

Solutions Over Products Improve CX for Current, Powered by GE

  • November 02 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

A storied brand on the American corporate landscape, GE continues to move forward in the 21st century with creation of Current, powered by GE . Its mission is to move commercial lighting away from a product-based model and toward a solutions-based...Read More

Attention to CRM Sets Trump Hotels Apart from Competitors

  • November 01 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“When you open a new hotel, nobody has ever stayed there,” says Mickael Damelincourt, managing director, Trump Hotel DC. “Everyone is coming for the first time.” The Trump Hotel DC is his fifth opening, third with the...Read More

Improving Wi-Fi Lets Broncos Better Connect with Fans and Improve Engagement

  • October 30 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

It’s not surprising that in the 21st century the key to keeping one the NFL’s most rabid fanbases engaged is in-stadium Wi-Fi. “We’ve run our own Wi-Fi system since 2011,” says Russ Trainor, vice president of...Read More

Cigna’s Customer-Centric Approach and the Quest for Healthier Outcomes

  • October 27 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“I think what really kind of turned it for us is a recognition that the insurance marketplace is really going towards customer service,” says Rick Long, global head of customer experience for Cigna and that health insurance service...Read More

SunTrust Strives to Know its Clients in an Omnichannel World

  • October 26 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“SunTrust is a purpose-based organization,” says Russell Randolph, SVP, bankcard products for SunTrust, “and one of the things that we’re really focused on with our clients is helping improve their financial confidence and...Read More

The National Lacrosse League Turns to Experience to Create an Experience

  • October 25 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Lacrosse, as many sports fans know, originated with Native North Americans. The rules for the indoor version of the game were laid out by Canadian William George Beers in 1867. The sport is popular across Canada, as well as the Northeast and...Read More

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