Loyalty and Rewards Are Two-Way Streets for Canadian Grocery Giant Overwaitea

  • June 25 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The hockey rink is a second home to many Canadian children after the school bell rings. Each afternoon, Canadian students flock to indoor and outdoor rinks to take part in their favorite activity. However, for one Canadian student, his afternoon...Read More

Pilgrim’s Turns Its Eyes—and Ears—Toward the Customer, Who Drives the Loyalty World

  • June 21 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Perhaps it’s a bit ironic that Laston Charriez describes his customers as “starved.” After all, he’s the Chief Marketing Officer for Pilgrim’s, the world’s second-largest producer of fresh chicken. He can help...Read More

Pandora’s Personalized Radio Experience Drives User Engagement

  • June 19 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Pandora Radio is a music streaming and automated music recommendation internet radio service powered by the Music Genome Project. They claim to have the most comprehensive music analysis ever undertaken by giving listeners a personalized radio...Read More

Listening Drives Loyalty for Sling Customers—and the Cutting of Cable Cords

  • June 18 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

One of the largest segments in the paid television industry isn’t new subscribers or binge watchers, but a group that has picked up the nickname “cord cutters.” They’re the dissatisfied, frustrated consumers who are...Read More

What We're Hearing - Scott's Cheap Flights

  • June 15 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

Welcome to What We’re Hearing, our Loyalty360 podcast in which we talk about customer experience and customer loyalty with some of the country’s best-known brands. Today we’re talking with Scott Keyes, founder of Scott’s...Read More

B2B Semi-Conductor Manufacturer Cavium Built an Education-Based Rewards Program That Drives Loyalty

  • June 14 2018
  • Resource: In-Depth Exclusive
  • Loyalty360 Editorial Staff

For a B2B company like Cavium, which manufactures semi-conductors and often doesn’t even know who its end users are, it’s hard to build loyalty. Most users, in fact, don’t even know or car whose semi-conductors are inside the...Read More

Going Fee Free Becomes a Great Building Block for Loyalty at Barclaycard

  • June 13 2018
  • Resource: In-Depth Exclusive
  • Skip Tate, Loyalty360

Credit card customers hate fees. In fact, they hate fees so much that research has shown that they even hate the word “fees.” Late fees. Foreign transaction fees. Processing fees. Each little fee is like getting stung, and excessive...Read More

The Future of Business is a 300-Year Marathon for Sprint

  • June 12 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Like the chairman of most businesses, Masayoshi Son has a business plan that provides the pivotal direction and vision to steer his company into the future. But the chairman of tech giant SoftBank isn’t satisfied with a three-year plan or...Read More

At Sunglass Hut, the Future’s So Bright Everyone Needs Shades

  • June 11 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Sunglass Hut began as a small kiosk inside Dadeland Mall in Miami back in 1971, offering basic shades to protect people’s eyes from the bright Florida sunshine. Today, the retailer, which is part of the retail giant Luxottica, is the country...Read More

[Podcast] What We're Hearing - Orvis

  • June 08 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Anyone who’s an outdoor enthusiast is familiar with the name Orvis. The Vermont-based company is one of the world’s most recognizable brands for fly fishing, hunting, outdoor gear and clothing.   Today we’re speaking with...Read More

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