Technology Makes It Easier: A Q&A with Wings and Rings on Loyalty Programs and Improved Customer Engagement

  • September 14 2023
  • Resource: In-Depth Exclusive

Known originally as Buffalo Wings and Rings, the Wings and Rings first opened its doors in 1984 in Cincinnati, OH, with four locations. Entrepreneurs Nader Masadeh, Phillip Schram, and Haytham David bought the properties in 2005 with an eye to...Read More

A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty

  • September 13 2023
  • Resource: In-Depth Exclusive

Aristocrat was founded in Sydney, Australia, in the 1950s as a gaming provider. Expansion followed in the next two decades, bringing the first five-reel slot machine to Europe and the U.S. By 1979, the all-electronic game, Wild West, arrived on...Read More

Exceeding Travelers’ Expectations: A Q&A with BWH Hotels on Leadership, Customer Loyalty, and Brand Partnerships

  • September 12 2023
  • Resource: In-Depth Exclusive

For over 75 years, BWH Hotels has inspired guests to travel through unique experiences and comfortable stays. The company’s success comes from its team’s caring spirit and a deep commitment to providing guests with excellent service...Read More

Parkland: Strategic Partnerships Create Increased Value for Loyalty Program Customers

  • September 11 2023
  • Resource: In-Depth Exclusive

Parkland, a leading convenience and fuel marketer in Canada, the United States, and the Caribbean, began humbly as a single gas station in Alberta, Canada in the 1970s. In the mid-2010s, the company’s headquarters relocated from Red Deer to...Read More

Changing to Provide Meaningful Value: A Q&A with Scene+ on Relaunching Its Loyalty Program, Personalization, and Building Partnerships

  • September 07 2023
  • Resource: In-Depth Exclusive

Scene+ was founded in 2007 by Cineplex and Scotiabank, one of Canada’s largest movie theater chains and one of Canada’s top five banks respectively. Cineplex had access to a large amount of customer data without an effective way to act...Read More

LendingClub®: Disruption and Innovation Shake Up Banking While Creating a Loyal Member Base

  • September 06 2023
  • Resource: In-Depth Exclusive

LendingClub® has been in business for nearly 15 years and is no stranger to challenging economic environments. It started in 2007 during the Great Recession when credit wasn’t available to many, but consumers still needed financial help....Read More

Cinergy: Accessible Entertainment Choices Create Emotional Loyalty

  • September 05 2023
  • Resource: In-Depth Exclusive

The luxury entertainment centers operated by Cinergy Entertainment Group deliver a unique selection of interactive games and entertainment amenities. With locations in Texas, Oklahoma, North Carolina, and Illinois, the brand offers its loyal...Read More

Celebrating Women Who Travel: A Q&A with Hilton’s Jenn Chick about National Woman Road Warrior Day and How an Innovative Loyalty Program Enhances the Stay - Interview Part Two

  • August 31 2023
  • Resource: In-Depth Exclusive

In this follow-up discussion, Mark Johnson, CEO of Loyalty360, continues his conversation with Jenn Chick, Senior Vice President & Global Head, Hilton Honors & Customer Engagement, on leveraging innovative technologies to enhance customer...Read More

Celebrating Women Who Travel: A Q&A with Hilton’s Jenn Chick about National Woman Road Warrior Day and How an Innovative Loyalty Program Enhances the Stay - Interview Part One

  • August 30 2023
  • Resource: In-Depth Exclusive

Hilton, founded in 1919 by visionary Conrad Hilton, is an iconic brand recognized worldwide. From its humble beginnings in Cisco, TX, the brand’s innovative leadership, dedicated team members, devotion to delivering the best possible stay...Read More

Turning Left or Right: A Q&A with Parkland on Creating Customer Loyalty in the Retail Fuel Space

  • August 29 2023
  • Resource: In-Depth Exclusive

Parkland traces its beginning back to a single retail location established in the 1970s in rural Alberta, Canada. For the next four and a half decades, in addition to establishing its own fuel station chain, the brand further grew through a series...Read More

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