Customer Engagement Is Top of Mind at LIDS

  • October 02 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

LIDS has its head firmly in the loyalty marketing game thanks to some recent investments in technology. “We’ve moved into a new corporate office which allows us to use the latest technology available to connect with our brands, leagues...Read More

Balancing Local Expectations with Global Recognition is key to Kraft Heinz Benelux’s Customer Journey

  • September 29 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Recognized as one of America’s most iconic food companies, Kraft Heinz also does business on four continents, including Europe, where one of its divisions covers the Benelux nations of The Netherlands, Belgium, and Luxembourg.  ...Read More

GoDaddy Builds a Customer Journey Beyond Domain Registry

  • September 28 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

GoDaddy, the Internet web hosting and domain registrar, has swelled to 17 million global customers, much of that growth coming in the past five years. “We’re a 20-year-old tech company that has seen a dramatic expansion...Read More

How Credit and Loyalty Work Together for Synchrony Financial and Partner Brands

  • September 27 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Synchrony Financial, headquartered in Stamford, CT, offers a range of credit products through partnership with several national and regional retailers, as well as local merchants, manufacturers, industry associations, and health care service...Read More

Better Customer Engagement Produces Better Results for Prudential Customers

  • September 26 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“Financial wellness is a big focus for us here in Group Insurance and really across all of Prudential,” says that firm’s Senior Vice President, Strategy and Chief Marketing Officer, Group Insurance Michelle Crecca...Read More

Personalization and Meeting Customer Expectations Help Loyalty Grow at 1-800-Flowers.com, Inc.

  • September 25 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Though its iconic name speaks to  an older technology, 1-800-Flowers.com is at the forefront of customer experience. Indeed, it’s .com suffix indicates that while it has a proud legacy it is very much a company of the times even more so...Read More

Better Customer Relationships Make for Healthier Outcomes for Banner Health

  • September 22 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“People are used to having a close relationship with their physician,” says Alexandra Morehouse, CMO, Banner Health. “If you survey people, almost all of them will say they want to keep their primary doctor. However, only 15...Read More

Being a Good Community Steward at the Core of AeroFarms Mission

  • September 21 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“It’s definitely an exciting time,” says Marc Oshima, CMO and co-founder of AeroFarms. “We’re at a key inflection point not only with our company but also, the overall industry is on an amazing trajectory with a lot...Read More

Customer Experience Powers one of GE’s Most Important Divisions

  • September 20 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  General Electric, long famous as a maker of household appliance and electronics, is also just as well-known for being a manufacturer of jet engines, healthcare equipment, , oil & gas production, and power infrastructure and energy...Read More

Samsung Pay Reimagines the Loyalty and Payment Spaces (Part 2 of 2)

  • September 19 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In Part 1, Loyalty360 spoke with Nana Murugesan, VP/GM, Samsung about how that company has reshaped its loyalty and payment programs. In Part 2, we discover how Samsung is handling the security challenges as well as what loyalty means to the...Read More

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