Running Toward Excellence: How the Houston Marathon is Perfecting Customer Loyalty

  • May 29 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Chevron Houston Marathon is the largest single day sporting event in Houston. The event averages around 200,000 spectators and supporters who participate. Chevron sponsors the full marathon and Aramco sponsors the half marathon. Muffy King...Read More

For Delta Private Jets, Creating a Life of Luxury is an Everyday Goal

  • May 28 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Delta Private Jets has been in the luxury air travel business for more than 30 years, and is growing rapidly as the industry increases in altitude. The company has more than 70 aircraft in the fleet. Lauren Davis, director for brand strategy and...Read More

[Podcast] What We're Hearing - Overwaitea

  • May 25 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Hi and welcome to another edition of What We’re Hearing, our Loyalty360 podcast in which we talk to leaders in the world of brand loyalty about industry insights and trends. I’m your host, Mark Johnson.   Today we will be going...Read More

Holiday Swap is Saving Users Money and Adding Experiences

  • May 25 2018
  • Resource: In-Depth Exclusive
  • Chris Brosey, Loyalty360

As James Asquith pulled up the winding, barrier-led hill in route to his hotel in Sana’a, Yemen, the reality of where he was began to set in. At the time, ambush attacks were frequent within the area so James was forced into staying at the...Read More

Pilgrim’s Chicken is Building Its Brand One Dinner at a Time

  • May 24 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Although Pilgrim’s is the second-largest chicken producer in the world, with the capacity to process more than 34 million birds a week—or 10 billion pounds of chicken a year—it still flies under the recognition radar. Last year...Read More

Carnival Gets Scrappy, Sets Sail for Creating Greater Loyalty

  • May 23 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Bernard and Janice Caffary knew something was up when they—literally—saw the signs. There, just outside the Carnival Cruise Lines terminal in Port Canaveral, Fla., was a banner hanging from the side of the building: &ldquo...Read More

Loyalty is More Than a Big Game for Ally Financial

  • May 22 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Forget the game. For 24,000 people, what happened between the New England Patriots and Philadelphia Eagles was just a way to pass the time between the truly important events of the day—the commercials. And it wasn’t even that he cared...Read More

Caesars Renders unto Its Loyal Members Benefits That Go Beyond the Basics

  • May 21 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In the 2009 film The Hangover, four friends head to Las Vegas for a bachelor’s party at Caesars Palace to celebrate one of their “wolfpack” getting married. After their shots of tequila get spiked with drugs, they awaken the next...Read More

Cavium Uses Education to Bring Loyalty Rewards to a New Area: Technology Infrastructure

  • May 17 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Todd Owens has a confession to make.   “Full disclosure,” he says. “I’m a geek who loves marketing.”   Unlike most computer engineers, he loves standing on the stage in front of the audience instead of...Read More

At Orvis, Loyalty is Just an Adventure Away

  • May 16 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

When Perk Perkins was 22 years old and a newly minted graduate from Williams College, he and his roommate, Will Parish, came up with a “grand plan.” Rather than get a job and begin dealing with all of the hassles that come with being...Read More

Displaying results 51-60 (of 657)
 |<  <  2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?