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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The Chevron Houston Marathon is the largest single day sporting event in Houston. The event averages around 200,000 spectators and supporters who participate. Chevron sponsors the full marathon and Aramco sponsors the half marathon. Muffy King...Read More
Delta Private Jets has been in the luxury air travel business for more than 30 years, and is growing rapidly as the industry increases in altitude. The company has more than 70 aircraft in the fleet. Lauren Davis, director for brand strategy and...Read More
Hi and welcome to another edition of What We’re Hearing, our Loyalty360 podcast in which we talk to leaders in the world of brand loyalty about industry insights and trends. I’m your host, Mark Johnson.
Today we will be going...Read More
As James Asquith pulled up the winding, barrier-led hill in route to his hotel in Sana’a, Yemen, the reality of where he was began to set in. At the time, ambush attacks were frequent within the area so James was forced into staying at the...Read More
Although Pilgrim’s is the second-largest chicken producer in the world, with the capacity to process more than 34 million birds a week—or 10 billion pounds of chicken a year—it still flies under the recognition radar. Last year...Read More
Bernard and Janice Caffary knew something was up when they—literally—saw the signs. There, just outside the Carnival Cruise Lines terminal in Port Canaveral, Fla., was a banner hanging from the side of the building: &ldquo...Read More
Forget the game. For 24,000 people, what happened between the New England Patriots and Philadelphia Eagles was just a way to pass the time between the truly important events of the day—the commercials. And it wasn’t even that he cared...Read More
In the 2009 film The Hangover, four friends head to Las Vegas for a bachelor’s party at Caesars Palace to celebrate one of their “wolfpack” getting married. After their shots of tequila get spiked with drugs, they awaken the next...Read More
Todd Owens has a confession to make.
“Full disclosure,” he says. “I’m a geek who loves marketing.”
Unlike most computer engineers, he loves standing on the stage in front of the audience instead of...Read More
When Perk Perkins was 22 years old and a newly minted graduate from Williams College, he and his roommate, Will Parish, came up with a “grand plan.” Rather than get a job and begin dealing with all of the hassles that come with being...Read More