L’Oreal Utilizes Entrepreneurial Culture to Redo Business Model to Better Drive Customer Experience and Personalization

  • January 15 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The French have a business expression: “You do, you undo, you redo.” It’s a continual improvement concept that is every bit as much a mindset as it is a method. Take a product, even if it’s good, break it down and try to...Read More

Caesars Leverages its Loyalty Program, and its Experience, to Continually Improve CX

  • January 12 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Total Rewards, the highly successful loyalty program offered by Caesars Entertainment, has been providing exceptional CX to the gaming giant’s guests for two decades. The program also provides Caesars with valuable data and information that...Read More

Serving Both the Commercial and Residential Worlds, RXR Realty Juggles a Complex Customer Loyalty Effort

  • January 10 2018
  • Resource: In-Depth Exclusive
  • Skip Tate, Loyalty360

The Starrett-Lehigh Building sits on the edge of the Hudson River in New York’s City’s Chelsea District like an architectural icon. The 19-story structure was built as a freight warehouse in 1931, although its International Style of...Read More

SONIC Blends Iconic Drive-ins with Modern Technologies to Drive Loyalty and Create its Own Space in the Crowded QSR World

  • January 08 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Very few companies can look deep into brand loyalty and find that one of the key differentiators is its employees, especially the ones who wear roller skates. However, that’s exactly what the Oklahoma City-based SONIC Drive-In finds. In the...Read More

At Bank of England, the Strongest Link to Measuring Loyalty is Found in the Chain of Customers

  • January 05 2018
  • Resource: In-Depth Exclusive
  • Skip Tate, Loyalty360

Three years ago, lenders from the Bank of England Mortgage helped a man from New York City secure a mortgage so he could buy a home. On the surface, it was just another transaction, nothing noteworthy. The man was cab driver; the home modest. But...Read More

Hampton Found Success and Loyalty When it Threw Away its Scripts and Just Let its Associates be Themselves

  • January 03 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Hampton is one of 14 brands that operate under the umbrella of Hilton. Although the brand first opened its doors in 1984, it recast itself a little more than a decade ago and discovered the key differentiator between its brand and its...Read More

Personalization Makes for a Smooth Customer Journey for Vivint

  • December 22 2017
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

Vivint, founded in 1999 as APX Alarm Security Solutions, is a private smart home and security monitoring services provider in the U.S. and Canada. Steve Dixon, SVP of Customer Experience and Operations, talked to...Read More

At Vanderbilt University Medical Center, Creating Customer Loyalty Takes Lots of Patients

  • December 20 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

The healthcare industry is in the middle of a massive transformation, adding an emphasis on staying healthy to its traditional function of returning people to a healthy state. Jill Austin, Chief Marketing Officer, Vanderbilt University Medical...Read More

Sleep Number Doesn’t Rest on Its Sales Success but Sees Customer Engagement as a Lifelong Pursuit

  • December 18 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

The subject of people getting a better night’s sleep keeps people like Lisa Erickson awake at night. Erickson is the senior director of CRM and loyalty for Sleep Number, the manufacturer and retailer of upscale biometric beds that can be...Read More

ManpowerGroup Keeps an Eye on Employee and Employer Engagement, While Also Focusing on the Future

  • December 15 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

ManpowerGroup is a global staffing company founded in 1948 in Milwaukee, Wisconsin. Today it is one of the world’s largest staffing firms, operating a number of specialized divisions that serve both clients seeking staff as well as...Read More

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