Marcus Theatres Uses Customization to Drive Brand Loyalty in Challenging Industry

  • May 21 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

Marcus Theatres, a division of the Milwaukee-based Marcus Corporation, faces unique challenges as a leader in the cinema industry. With so many theaters offering a nearly identical service (showing the newest and most popular films), the chain is...Read More

Memorable Customer Experiences and Experiential Rewards Define Global Hotel Alliance

  • May 20 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Take a moment, and think back upon some of the most memorable moments in your life. For most people, time spent with family and friends while engaging in new and unique experiences will often top that list. Rarely will people speak of a great...Read More

Changes to Loyalty Program Look Promising for Future of Customer Experience at Chili’s

  • May 19 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Since 1975, Chili’s has been a casual dining leader in the Fresh Tex and Fresh Mex category. Beyond the brand’s signature dishes, customers are drawn to the unique customer experience and atmosphere found at the chain’s over 1...Read More

Listening to Customers Drives Brand Loyalty at FedEx

  • May 18 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Listening to customers always is a huge asset for any brand. At FedEx, this theme isn’t just lip service. It is one of the brand’s most customer-centric goals that help spark ongoing brand loyalty. Loyalty360 caught up with Becky...Read More

For Marriott, Customer Loyalty Goes Beyond a Transactional Relationship

  • May 17 2016
  • Resource: In-Depth Exclusive
  • Steve Taggart, Loyalty360

When it comes to customer loyalty, Marriott isn’t afraid to stray from the beaten path in order to innovate. Thom Kozik, Marriott’s VP of Global Loyalty, spoke to Loyalty360 about the company’s strategy for creating a unique form...Read More

Volkswagen Accelerates Ahead of the Customer Experience Curve

  • May 16 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Volkswagen is a brand that has its roots in German engineering excellence, and it has produced a product that is so beloved it has since spread across almost every corner of the world. This enduring legacy has seen the brand grow into the second...Read More

How Ryder Drives an Exceptional Customer Experience

  • May 15 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

There's a very good reason why Ryder builds customer relationships that last, and it has to do with the high level of both employee and customer engagement that the brand takes great care to provide. As a leading trucking company that mostly...Read More

Children’s Hospitals and Clinics of Minnesota Brings Meaningful and Relevant Customer Engagement to the Healthcare Industry

  • May 14 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

When it comes to building relationships, it is hard to think of any industry that is more intimate than healthcare. It regularly deals with life and death situations, and it gets directly involved in the lives of families during some of the most...Read More

Simplicity the Key to Dell’s Loyalty Program

  • May 13 2016
  • Resource: In-Depth Exclusive
  • P.F Wilson, Loyalty360

In developing the Dell Advantage loyalty program, the Texas-based computer technology giant faced many questions. “We are in a unique situation because our purchase cycle is not as frequent as some of the other retailers that are out there...Read More

SCENE Embraces a Modern Movie Experience with an Updated Loyalty Program

  • May 10 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

Canadians have had a long-standing love affair with going to the movies, and this forms the very foundation of one of the most popular and enduring loyalty programs in existence. Since 2007, SCENE has delighted Canadians by enabling them to earn...Read More

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