MGM Resorts International Holds Commitment to Improving Customer Experience Every Day

  • July 04 2016
  • Resource: In-Depth Exclusive
  • Jim Tierney, Loyalty360

Customer experience is widely viewed as the great differentiator in the world of loyalty marketing. For MGM Resorts International, the customer experience, or in its case, the guest experience, is second to none. That commitment is woven into the...Read More

Schools First Credit Union Navigates Change to Build Customer Loyalty

  • July 03 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Credit Unions were among the first challenger brands, providing a business model that differed from traditional banks. Often Member-owned, brand loyalty is baked right in. However, such institutions face challenges especially in keeping up with...Read More

Brand Loyalty Without Borders: How the Canadian Red Cross Inspires and Engages Donors

  • July 02 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

On April 25, 2015 a devastating earthquake shook Nepal to its core. It measured a 7.8 magnitude on the Richter scale and nearly left the country in ruins. It was the worst natural disaster to strike Nepal in decades, and as the world turned its...Read More

How Vanguard Built an Emotionally-based Customer Experience for Clients it Doesn’t Ever See Face to Face

  • July 01 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The Vanguard Group, one of the world’s largest investment management firms, has over 20 million clients, most of which will never interact with the company in person.   “At Vanguard we are managing your money,” explains...Read More

AT&T Balances Traditional Legacy and New Disruptive Capabilities to Drive an Innovative Customer Experience

  • June 30 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Working toward a true customer experience (CX) mindset means putting customers at the heart of everything a brand does. And for the most devout CX disciples, this even means going as far as disrupting the very core of the business. Often, this...Read More

Omnichannel Customer Engagement is Core to Beachbody’s Fitness Plan

  • June 29 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Beachbody is probably best known by its two flagship products P90X, developed by Tony Horton, and Insanity developed by Shaun T.   “We call that our direct response or direct marketing business line,” says Phil Irvine, Senior...Read More

Dell Stresses Simplicity and Member Feedback to Drive Successful Loyalty Program

  • June 28 2016
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Dell Inc. was founded 32 years ago, and in that time it has always valued and explored customer loyalty. But more recently it took an even more focused look at customer loyalty via its four-year-old Dell Advantage program.   To learn more...Read More

Sears Builds Upon a Legacy of Highly Relevant and Personalized Customer Experiences

  • June 27 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

A big part of offering relevant customer experiences allowing customers to shop in a manner that fits with their own individual needs and preferences. And when Sears decided to design a loyalty program, it not only used this philosophy to inform...Read More

Customer Loyalty Built on Strong Customer Service Not Marketing, Author Says

  • June 26 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Many companies feel they are at least adequate when it comes to customer service, but the author and consultant Jay Baer suggests organizations should take a closer look at their efforts. Even the ones that are doing a satisfactory job could be...Read More

Consistency is Key for Ryder’s Customer Loyalty Strategy

  • June 25 2016
  • Resource: In-Depth Exclusive
  • James M. Loy, Loyalty360

As a well-known operator of transportation supply chain management products and various rental truck services, Ryder exists in a rather specialized sector of the rental industry. Even though it will rent to individuals should the opportunity arise...Read More

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