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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Customer experience is widely viewed as the great differentiator in the world of loyalty marketing. For MGM Resorts International, the customer experience, or in its case, the guest experience, is second to none.
That commitment is woven into the...Read More
Credit Unions were among the first challenger brands, providing a business model that differed from traditional banks. Often Member-owned, brand loyalty is baked right in. However, such institutions face challenges especially in keeping up with...Read More
On April 25, 2015 a devastating earthquake shook Nepal to its core. It measured a 7.8 magnitude on the Richter scale and nearly left the country in ruins. It was the worst natural disaster to strike Nepal in decades, and as the world turned its...Read More
The Vanguard Group, one of the world’s largest investment management firms, has over 20 million clients, most of which will never interact with the company in person.
“At Vanguard we are managing your money,” explains...Read More
Working toward a true customer experience (CX) mindset means putting customers at the heart of everything a brand does. And for the most devout CX disciples, this even means going as far as disrupting the very core of the business. Often, this...Read More
Beachbody is probably best known by its two flagship products P90X, developed by Tony Horton, and Insanity developed by Shaun T.
“We call that our direct response or direct marketing business line,” says Phil Irvine, Senior...Read More
Dell Inc. was founded 32 years ago, and in that time it has always valued and explored customer loyalty. But more recently it took an even more focused look at customer loyalty via its four-year-old Dell Advantage program.
To learn more...Read More
A big part of offering relevant customer experiences allowing customers to shop in a manner that fits with their own individual needs and preferences. And when Sears decided to design a loyalty program, it not only used this philosophy to inform...Read More
Many companies feel they are at least adequate when it comes to customer service, but the author and consultant Jay Baer suggests organizations should take a closer look at their efforts. Even the ones that are doing a satisfactory job could be...Read More
As a well-known operator of transportation supply chain management products and various rental truck services, Ryder exists in a rather specialized sector of the rental industry. Even though it will rent to individuals should the opportunity arise...Read More