Tony Roma’s Restaurants Q&A: Serving Local Communities to Create Customer Loyalty

  • February 08 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Tony Roma’s is a cornerstone of the family-friendly causal dining industry. For over four decades, it has served up a host of delectable dishes and drinks inducing its signature steaks and ribs. What started as a single Florida establishment...Read More

Chili’s is Changing the Casual Dining Industry with Digital Customer Engagement

  • February 07 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The casual dining experience has undergone major changes recently. Perhaps the biggest catalyst for this change has been the addition of tabletop tablets. Among the features made possible by these 7-inch touch screens is the ability for guests to...Read More

Samsung Q&A: Customer Experiences that Connect Active Communities

  • February 06 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In the midst of this new digital age, many brands are struggling to create customer experiences that are meaningful and relevant. The problem stems from a multitude of factors. But nevertheless, this is a marketing landscape that Samsung has been...Read More

Schwab’s Challenger Brand Identity Project Triggers Customer Engagement

  • February 05 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Being a challenger brand is built upon holding firm and steady to a belief that something is wrong in the market place, and being prepared to disrupt the status quo to effect change. That is the premise of the Challenger Brand Identity project at...Read More

Technological Innovations Underline Chili’s Movement Toward Digital Customer Engagement

  • February 04 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Chili’s was founded in 1975 and has grown into a chain including more than 1,550 locations in 30 countries. To personalize the customer experience, Chili’s officials have searched for innovations that will streamline a guest’s...Read More

BloomNation Co-Founder Seeks to Change Flower Delivery Industry Through Improved Customer Engagement

  • February 03 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Disruption is a powerful word in business. As companies like Uber and Airbnb continue to change the game for travel and hospitality, brands across all industries are following their lead in changing the way consumers interact with their favorite...Read More

GameStop’s Authenticity and Reciprocity Creates Brand Loyalty Among Core Customers

  • February 02 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Faced with navigating an entertainment industry that has seen a tremendous amount change, GameStop continues to standout among other brands that have been decimated by digital disruption. In this regard, GameStop not only maintains a firm presence...Read More

Caesars Entertainment Corporation Q&A: Customer Loyalty is Built Across Every Touch Point

  • February 01 2016
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Caesars Entertainment Corporation operates some of the most renowned gaming brands in the industry including Harrah’s, Caesars and Horseshoe casinos. These establishments regularly excite and delight guests with memorable customer...Read More

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