Although the Denver Broncos Aren’t in This Weekend’s Super Bowl, They’ve Created a Great Customer Journey

  • January 31 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Customer expectations in many consumer-facing industries have changed drastically over the years, and professional sports fans are no different. Among the amenities customers seek is free Wi-Fi, but not just any connection. It has to work smoothly...Read More

[Podcast] What We're Hearing - Hampton by Hilton

  • January 30 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Welcome to another episode of What We’re Hearing, the podcast where we at Loyalty360 speak to leadership at brands driving the market forward. Today our guest is Gina Valenti, Vice President of Brand Hospitality at Hampton by Hilton.  ...Read More

A Solid Customer Journey Makes for Better Travel at Expedia

  • January 22 2018
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Expedia Rewards, or Expedia Plus as it’s known today, was launched in 2014, but the program itself had been in place for several years prior to that.   “The value prop is simple,” explains Jordan Barr, senior loyalty...Read More

ForRent.com has Found a New Home in the Digital Age

  • January 19 2018
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

How did we do anything before the internet? Renting an apartment for example. For years, only two companies printed up booklets listing apartments for rent. Last year, ForRent.com, the leader in apartment rental listings, shuttered it’s...Read More

[Podcast] What We're Hearing - Baker Hughes GE

  • January 17 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Welcome to What We’re Hearing, the Loyalty360 podcast where we speak to the men and women who are shaping the world of customer loyalty. Today, we’re speaking with Klavs Valskov, head of marketing and communications for the recently...Read More

L’Oreal Utilizes Entrepreneurial Culture to Redo Business Model to Better Drive Customer Experience and Personalization

  • January 15 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The French have a business expression: “You do, you undo, you redo.” It’s a continual improvement concept that is every bit as much a mindset as it is a method. Take a product, even if it’s good, break it down and try to...Read More

Caesars Leverages its Loyalty Program, and its Experience, to Continually Improve CX

  • January 12 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Total Rewards, the highly successful loyalty program offered by Caesars Entertainment, has been providing exceptional CX to the gaming giant’s guests for two decades. The program also provides Caesars with valuable data and information that...Read More

Serving Both the Commercial and Residential Worlds, RXR Realty Juggles a Complex Customer Loyalty Effort

  • January 10 2018
  • Resource: In-Depth Exclusive
  • Skip Tate, Loyalty360

The Starrett-Lehigh Building sits on the edge of the Hudson River in New York’s City’s Chelsea District like an architectural icon. The 19-story structure was built as a freight warehouse in 1931, although its International Style of...Read More

SONIC Blends Iconic Drive-ins with Modern Technologies to Drive Loyalty and Create its Own Space in the Crowded QSR World

  • January 08 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Very few companies can look deep into brand loyalty and find that one of the key differentiators is its employees, especially the ones who wear roller skates. However, that’s exactly what the Oklahoma City-based SONIC Drive-In finds. In the...Read More

At Bank of England, the Strongest Link to Measuring Loyalty is Found in the Chain of Customers

  • January 05 2018
  • Resource: In-Depth Exclusive
  • Skip Tate, Loyalty360

Three years ago, lenders from the Bank of England Mortgage helped a man from New York City secure a mortgage so he could buy a home. On the surface, it was just another transaction, nothing noteworthy. The man was cab driver; the home modest. But...Read More

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