In Just Five Years, Lyft Has Become the Norm, But Keeps Looking to the Future

  • July 09 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Five years ago, Lyft changed the way the world gets from Point A to Point B. Beginning in downtown San Francisco, people in need of a ride could forego the challenges of their own cars, taxis or the trollies and, essentially, phone a friend. Their...Read More

[Podcast] What We're Hearing - Chevron Houston Marathon

  • June 29 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Hi and welcome to another edition of What We’re Hearing, our Loyalty360 podcast in which we talk to leaders in the world of brand loyalty about industry insights and trends. I’m your host, Mark Johnson. Today we will be doing...Read More

From Automobiles to Aerospace, Molex is Always on the Next Frontier

  • June 28 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

This year Molex Incorporated turns 80 and it has played a vital role in the innovation of some ubiquitous products. Molex Incorporated is a manufacturer of electronic, electrical, and fiber optic interconnection systems. Molex offers more...Read More

Narvar Aims to Simplify Consumers' Lives and Build Customer Loyalty

  • June 27 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In Narvar’s “About Us” section on its website, you are greeted with this message: “Simplify the everyday lives of consumers.” That simple mantra has served Narvar quite well during its relatively brief, but burgeoning...Read More

[Podcast] What We're Hearing - Lyft

  • June 26 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Welcome to What We’re Hearing, our Loyalty360 podcast in which we talk about customer experience and customer loyalty with some of the country’s best-known brands. Today we’re talking with Henrique Saboia, Senior Growth Marketing...Read More

Loyalty and Rewards Are Two-Way Streets for Canadian Grocery Giant Overwaitea

  • June 25 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

The hockey rink is a second home to many Canadian children after the school bell rings. Each afternoon, Canadian students flock to indoor and outdoor rinks to take part in their favorite activity. However, for one Canadian student, his afternoon...Read More

Pilgrim’s Turns Its Eyes—and Ears—Toward the Customer, Who Drives the Loyalty World

  • June 21 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Perhaps it’s a bit ironic that Laston Charriez describes his customers as “starved.” After all, he’s the Chief Marketing Officer for Pilgrim’s, the world’s second-largest producer of fresh chicken. He can help...Read More

Pandora’s Personalized Radio Experience Drives User Engagement

  • June 19 2018
  • Resource: In-Depth Exclusive
  • Chris Brosey, Loyalty360

Pandora Radio is a music streaming and automated music recommendation internet radio service powered by the Music Genome Project. They claim to have the most comprehensive music analysis ever undertaken by giving listeners a personalized radio...Read More

Listening Drives Loyalty for Sling Customers—and the Cutting of Cable Cords

  • June 18 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

One of the largest segments in the paid television industry isn’t new subscribers or binge watchers, but a group that has picked up the nickname “cord cutters.” They’re the dissatisfied, frustrated consumers who are...Read More

What We're Hearing - Scott's Cheap Flights

  • June 15 2018
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Welcome to What We’re Hearing, our Loyalty360 podcast in which we talk about customer experience and customer loyalty with some of the country’s best-known brands. Today we’re talking with Scott Keyes, founder of Scott’s...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?