Q&A with Vanessa Peña, Domino’s

  • January 15 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

 Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector. Domino’s took home a gold in the CX Strategy category at the recent 2020...Read More

Q&A With Jason Whiting, LEGO, Part I

  • January 14 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is...Read More

Domino’s Relies on Product Insurance to Build Customer Loyalty

  • January 13 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Accidents happen, even to the best pizza makers in the world. So when Domino’s decided to provide “Delivery Insurance” on their products more than a decade ago, customers literally ate it up. The feedback that Domino...Read More

LEGO Goes After a Lifetime of Loyalty

  • January 12 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  For a toy company that has been around since 1932 — and which it seems has appeared in every household known to man — LEGO thought it needed to take a different approach with its rewards program. Before 2019, the previous...Read More

Q&A with Ashley Beckman, 19 Crimes, Part II

  • January 11 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More

Q&A with Alan Magee, Church’s Chicken, Part II

  • January 08 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

Q&A with Ashley Beckman, 19 Crimes, Part I

  • January 07 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More

Q&A with Alan Magee, Church’s Chicken, Part I

  • January 06 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

  • January 05 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Crime may not pay, but for 19 Crimes’ Infamous Insiders Rewards program, there was a definite payoff to its marketing efforts this past year. 19 Crimes is the cornerstone in the Treasury Wine Estates portfolio, and its witty and...Read More

Keeping the Faith in Customer Loyalty at Church’s Chicken

  • January 04 2021
  • Resource: In-Depth Exclusive

 According to Alan Magee, Vice President of Digital Marketing and Technology at Church's Chicken, building a digital approach to consumer marketing is a little like building a home construction.When he joined the franchise group &mdash...Read More

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