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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector. Domino’s took home a gold in the CX Strategy category at the recent 2020...Read More
Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is...Read More
Accidents happen, even to the best pizza makers in the world. So when Domino’s decided to provide “Delivery Insurance” on their products more than a decade ago, customers literally ate it up. The feedback that Domino...Read More
For a toy company that has been around since 1932 — and which it seems has appeared in every household known to man — LEGO thought it needed to take a different approach with its rewards program. Before 2019, the previous...Read More
Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More
Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More
Crime may not pay, but for 19 Crimes’ Infamous Insiders Rewards program, there was a definite payoff to its marketing efforts this past year. 19 Crimes is the cornerstone in the Treasury Wine Estates portfolio, and its witty and...Read More
According to Alan Magee, Vice President of Digital Marketing and Technology at Church's Chicken, building a digital approach to consumer marketing is a little like building a home construction.When he joined the franchise group &mdash...Read More
March 18,2024
March 11,2024
March 06,2024