How Ally Bank Put Customers First Right From the Start

  • October 09 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

It seemed like the very worst time to start a bank. At the end of 2008, the worst financial crisis since the Great Depression had befallen the United States, and most of the rest of the world as well. In addition to the hundreds of bank failures...Read More

Stressing the Fundamentals Helps Red Lion Succeed

  • October 06 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In 2014, Red Lion Hotels Corporation launched its Hello Rewards loyalty program in 2014, replacing the previous program, the R&R Club. The former program, it was determined, was not effective, was impersonal, and didn’t retain customers...Read More

Reinventing the Customer Relationship Improves the Journey for Current, Powered by GE

  • October 05 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Remember when the purpose of a cell phone was to make and receive phone calls? Today our phones manage our lives in ways we never imagined. A new division of GE, called Current powered by GE, is on a similar mission to transform commercial...Read More

AeroFarms Develops New Ways of Growing the Customer Journey (Part 2 of 2)

  • October 04 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In Part One of our interview with AeroFarms, CMO and co-founder Marc Oshima discussed how his organization is pioneering and leading in the area of indoor vertical farming.   In Part Two, Oshima explains more about the process of indoor...Read More

AeroFarms Develops New Ways of Growing the Customer Journey (Part 1 of 2)

  • October 03 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

AeroFarms is a pioneer and leader in the area of indoor vertical farming. Using repurposed buildings in Newark, New Jersey, it has created several indoor farms that grow, primarily, leafy greens and herbs for area grocery stores and food...Read More

Customer Engagement Is Top of Mind at LIDS

  • October 02 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

LIDS has its head firmly in the loyalty marketing game thanks to some recent investments in technology. “We’ve moved into a new corporate office which allows us to use the latest technology available to connect with our brands, leagues...Read More

Balancing Local Expectations with Global Recognition is key to Kraft Heinz Benelux’s Customer Journey

  • September 29 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Recognized as one of America’s most iconic food companies, Kraft Heinz also does business on four continents, including Europe, where one of its divisions covers the Benelux nations of The Netherlands, Belgium, and Luxembourg.  ...Read More

GoDaddy Builds a Customer Journey Beyond Domain Registry

  • September 28 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

GoDaddy, the Internet web hosting and domain registrar, has swelled to 17 million global customers, much of that growth coming in the past five years. “We’re a 20-year-old tech company that has seen a dramatic expansion...Read More

How Credit and Loyalty Work Together for Synchrony Financial and Partner Brands

  • September 27 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Synchrony Financial, headquartered in Stamford, CT, offers a range of credit products through partnership with several national and regional retailers, as well as local merchants, manufacturers, industry associations, and health care service...Read More

Better Customer Engagement Produces Better Results for Prudential Customers

  • September 26 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

“Financial wellness is a big focus for us here in Group Insurance and really across all of Prudential,” says that firm’s Senior Vice President, Strategy and Chief Marketing Officer, Group Insurance Michelle Crecca...Read More

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