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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Albertsons is one of the largest food and drug retailers in the United States, operating in 35 states under 19 well-known banners, including Safeway, Tom Thumb, Vons, Jewel and Shaw’s. The Boise, Idaho-based brand recently announced its...Read More
A year ago, Captain D’s hoisted its anchor and set sail into what were previously unchartered waters for the QSR seafood restaurant: It launched its first loyalty and rewards program. The points-based system was limited to four markets close...Read More
With 109 local publications and its flagship, USA TODAY, Gannett is one of the largest media companies in the United States, and 27th largest in the world, according to a report by ZenithOptimedia. In 2015, it split off its publishing...Read More
Whoever would have thought that the home of rodeos, chili and longhorn bulls would be the nation’s top place to party?
But it is. At least according to Evite. Each year the online party invitation company ranks the...Read More
In a world where solar panels are filling more and more rooftops and powering homes, and giant wind turbines are whirling across vast acres of land and water, it might seem like such a massive disruption would discourage investors from getting...Read More
In 2011, APX, a leading national provider of home security monitoring systems, rebranded itself as Vivint to reflect its expansion into smart home technology. The word Vivint was derived from “viv,” from the Latin vivere or “to...Read More
In a building across the campus from Jill Austin’s office at the Vanderbilt University Medical Center is a machine that is a marketer’s dream. It’s somewhat nondescript visually, but the information it can produce makes most data...Read More
“For ManpowerGroup as a whole, we’ve been very focused on the client relationship over the history of our business,” says Stacey Force, Vice President, Global Marketing Center of Excellence, a division of ManpowerGroup. ...Read More
“Historically we’ve been a B2B company,” says Frank Lamberti, executive vice president, distributor and customer experience for Herbalife, “with our products going to market through our dedicated distributors.”
Expedia Rewards, or Expedia Plus as it’s known today, was launched in 2014, but the program itself had been in place for several years prior to that.
“The value prop is simple,” explains Jordan Barr, senior loyalty...Read More