Welcome to What We’re Hearing, our Loyalty360 podcast in which we talk about customer experience and customer loyalty with some of the country’s best-known brands. We spoke to Todd Owens, OEM Technical Marketing Manager at Cavium. The self-described engineering geek with a passion for marketing, created an education-based rewards program that targets its routes to market—and it works. Well! We spoke with Owens about his efforts and the challenges of creating loyalty.
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