Vans’ ‘Off the Wall’ Culture Drives Customer Loyalty Success
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It is truly remarkable how a pair of shoes can represent much more than what meets the eye. As a brand dedicated to uniqueness and creativity, Vans never limits how its customers can express themselves in displaying what it truly means to be “Off the Wall.” Cut from a different cloth, Vans was an apparel pioneer in an era where footwear was gaining popularity all around the world. But instead of targeting high-profile athletes or celebrities like other brands, Vans connected with....

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