Please enter your username or the email address associated with the account so we can help you reset your password.
In a building across the campus from Jill Austin’s office at the Vanderbilt University Medical Center is a machine that is a marketer’s dream. It’s somewhat nondescript visually, but the information it can produce makes most data-gathering methods look archaic.
The machine is a functional magnetic resonance imaging scanner, or fMRI for short. It scans the brain as people answer questions, giving an honest look at their response before the answers become....
To access this as well as other exclusive member content, become a Loyalty360 Member today
Brand & Vendor Corporate Members
L360 Individual Members