“At Pearle, what we have come to realize is that in an effort to not only retain our patients but most critically attract new ones, loyalty, no surprise, emanates from trust,” states Doug Zarkin, CMO of Pearle Vision. “If you earn someone’s trust, they will be loyal, and you will retain them because the motivation to seek other opportunities is greatly diminished. Put another way; the threshold to greatly attract somebody to make a change rises incrementally.”
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