Shopping needs, preferences, and wants are changing daily for “her,” in today’s retail market. She wants personalized products, a welcoming environment, and a rewards program worthy of her time.
The big factor today is time. Consumers have less of it and are more willing to explore new brands if it means saving them time, money, or energy. Loyalty can be a difficult commodity in 2018, especially within the retail realm.
For JC Penney, being consumers....