Season ticket-holders are the backbone of any sports team’s fan base and the Minnesota Twins are no exception. However, with the Sweet Spot loyalty program, the team wanted to engage with season ticket holders in a way where they could understand specific needs and wants of their fans. This was crucial, as the number of season ticket-holders doubled when the team moved into a new stadium.
Mike Clough, senior vice president of ticket sales and service for the Minnesota Twins....