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Staying competitive in the ever-changing banking industry means more than just providing a great customer experience. SunTrust Bank, one of the largest banks in the U.S., continues to blaze new trails in the areas of customer journey and customer experience.

Russell Randolph, SVP, bankcard products for SunTrust talks to Loyalty360 about how that bank is standing out with its latest initiatives.
 
How do you create alignment between your loyalty marketing efforts and the brand promise?

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