This is the second installment of our Q&A with Kellen Fitzgerald, Director of Digital Marketing and Client Experience for Tarte Cosmetics. You can read part one here.
It sounds like you’re tracking a good deal of data, but are there any other pieces of data you wish you had? Or is your focus elsewhere?
There’s definitely still a wish-list of things that we are working on, trying to see our customers at a little bit of a deeper level. We have worked with some....