Loyalty360 held an in-depth interview recently with Keith Pearce, vice president of product marketing at Salesforce, to talk about the state of customer experience in the loyalty industry and how customers are changing.
Can you talk a bit about what your role entails?
Pearce: I’m responsible for the messaging and the positioning of our service cloud platform in the market.
How does the service cloud product work?
Pearce: Any company that needs to provide customer service....