SunTrust Strives to Know its Clients in an Omnichannel World
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“SunTrust is a purpose-based organization,” says Russell Randolph, SVP, bankcard products for SunTrust, “and one of the things that we’re really focused on with our clients is helping improve their financial confidence and giving them the tools, products, and solutions to help them make better financial decisions.”   To that end, SunTrust’s rewards program, from a credit card perspective, is designed to be easily integrated with the bank’s....

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