Staying Active in the Customer Journey Revs up Loyalty for Fiat
l360Insider

Though it was absent from the market for over twenty-five years, Fiat returned to the United States in 2011 via the 2009 acquisition of Chrysler. The deal brought Dodge, Jeep, and Ram Trucks under the Fiat umbrella along with Chrysler-branded cars.   When Fiat left the U.S. car market in 1983, it was perceived as low quality, as were many American brands, in the face of stiff competition from Japanese automakers.   Upon its return to North America, though, Fiat has been focused....

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